Linked by Thom Holwerda on Tue 7th Aug 2012 13:27 UTC, submitted by henderson101
PDAs, Cellphones, Wireless "Over the past couple weeks, we've read a number of bedtimes stories about RIM's next move. They all start with the same trope: once upon a time, late last century, Apple was on the edge of the precipice and still managed to come back - and how! Today, RIM's situation isn't nearly as dire as Apple's was then. Unlike Apple, it doesn’t need a cash transfusion and, in the words of Thorsten Heins, RIM's new CEO: 'If you look at the platform it's still growing, if you look at the devices we've got a single phone that's sold 45 million units.' RIM will pull off an Apple-like rebound and live happily ever after. Equating RIM 2012 with Apple 1997 is, in so many respects, delusional. Let me count the ways."
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Blackberries are a case of study!
by sergio on Wed 8th Aug 2012 02:29 UTC
sergio
Member since:
2005-07-06

The only thing that 2012 RIM has in common with 1997 Apple is technology.

Really, RIM sells 1997 technology at 2012 prices... I'm not trolling here, seriously, they use outdated pre-internet data plans, they use outdated keyboard phones, they use outdated OS9-era Operating System... RIM is a vintage company!

And that's amazing from a market point of view. RIM is still able to sell this prehistoric technology at fairly up-market prices. It's a miracle.

Yeah, RIM is doomed in the long term, but I think that they are giving us a lesson: People love simple "just work" devices. RIM must focus on that.

Reply Score: 1

dsmogor Member since:
2005-09-01

Except that 1997 infrastructure is a reality in many parts of the world, coincidentally the same places where RIM is now driving dumb 2 smart convertion.

Edited 2012-08-08 09:44 UTC

Reply Parent Score: 2

zima Member since:
2005-07-06

EDGE is quite universal nowadays; the only thing that RIM offered in the dark ages was email ...thing whihc isn't used so much by this demographic / in the places you mention it;s more about so called "feature phones" being smartphones, really (like S40 handsets with Opera Mini)

Reply Parent Score: 2

daedalus Member since:
2011-01-14

they use outdated pre-internet data plans

Eh? Am I missing something here? In my country anyway, manufacturers have nothing to do with the data plans - they don't sell them, they don't design them. RIM phones use the carrier provided data plans just like any other phone here anyway...

they use outdated keyboard phones

That's down to opinion really. Having only recently switched from a keypad phone to a touchscreen phone, I can say I desperately miss the keys. If it weren't for how otherwise wonderful the N9 is to use, I'd have switched back to my E52 already.

they use outdated OS9-era Operating System

Hmmm, maybe. I've always found it to me more "modern" than Symbian for example. Not as shiny and silky as iOS & Android, but certainly very capable, and closer to the money than you seem to think. Definitely not OS9 levels of catching up to do!

RIM is a vintage company! And that's amazing from a market point of view. RIM is still able to sell this prehistoric technology at fairly up-market prices.

Prehistoric? Overdramatic much? It's not cutting edge, but I've found them quite reasonable for doing the average smartphone stuff - nice screens and fast enough CPUs for web browsing and viewing office documents for example. Again, they're not cutting edge, but current enough to be usable.

Reply Parent Score: 2

zima Member since:
2005-07-06

Really, RIM sells 1997 technology at 2012 prices... I'm not trolling here, seriously, they use outdated pre-internet data plans, they use outdated keyboard phones, they use outdated OS9-era Operating System... RIM is a vintage company!

Considering your gloating, at some other times, about even more obsolete Amiga tech - you are trolling.

Reply Parent Score: 2