Linked by Thom Holwerda on Tue 14th Aug 2012 22:17 UTC
PDAs, Cellphones, Wireless You wouldn't believe it, but something actually, truly interesting came out of the Apple vs. Samsung lawsuit yesterday. Apple had conducted a survey to find out why, exactly, consumers opted to go with Android instead of the iPhone. The results are fascinating - not only do they seem to invalidate Apple's claims, they provide an unusual insight into consumer behaviour. The gist? People choose Android not because it's an iPhone copy - they choose it because of Android's unique characteristics.
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RE: Marketing 101
by cdude on Thu 16th Aug 2012 05:04 UTC in reply to "Marketing 101"
cdude
Member since:
2008-09-21

I tend to agree with both, your point made and the WP conclusion BUT Microsoft sees that and they try to win as many WP8 resellers as possible that focus on specific segments like low-end, mass market, high end and enterprise. Thats why, after all, they do Surface while partnering with Samsung, Asus, Nokia, HP, etc. to expand the offers.

Wherr this, your point, applies as a prime example is Nokia with its Lumia line. They indeed try to be like Apple, clone there strategy, kill off the alternate strategythat made them strong in the first place and as result they are dead, lost, done.

Reply Parent Score: 2

RE[2]: Marketing 101
by Chrispynutt on Thu 16th Aug 2012 08:21 in reply to "RE: Marketing 101"
Chrispynutt Member since:
2012-03-14

I don't think all is lost for Nokia. Their Asha (I think) line is doing really well. A great example of where a new segment of smarter feature phone.

I agree I am a little harsh on WP7. However I don't really see how the segments they are moving into are anything, but just where Android already is.

MS is so focused on being the next Apple that they are missing out on being the next Microsoft. Something surely they should know how to be.

Nokia's success at the moment is being the next Nokia. For example bringing the power of communication to everyone no matter how far down the ladder. They would do well to remember that.

Reply Parent Score: 3