Linked by Thom Holwerda on Thu 23rd Aug 2012 14:00 UTC
Microsoft For the first time in eons, Microsoft has changed its logo. "The logo has two components: the logotype and the symbol. For the logotype, we are using the Segoe font which is the same font we use in our products as well as our marketing communications. The symbol is important in a world of digital motion. The symbol's squares of color are intended to express the company's diverse portfolio of products." Nice logo, clean, concise. With Windows Phone 8, Office 2013 and Windows 8 on the way, the company could use a fresh coat of paint. Confusing that they're using what would've been a better Windows logo than the Windows 8 logo, but alas.
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Hmmmm...
by tomcat on Thu 23rd Aug 2012 21:13 UTC
tomcat
Member since:
2006-01-06

I think people are reading too much into a logo. Its primary facet is that it needs to be recognizable (without being offensive). Apple has the "apple" logo. Microsoft has the window frame. Whether it's color or grayscale is irrelevant, really. Brand folks will tell you that it needs to be recognizable first. Everything else is secondary.

Reply Score: 3

RE: Hmmmm...
by Treza on Thu 23rd Aug 2012 21:22 in reply to "Hmmmm..."
Treza Member since:
2006-01-11

The curvy rectangles, resembling to a flag, were recognizable.

These logos are bland and not unique.

Apple does not own the rounded rectangle, Microsoft does not own the "four rectangles/trapezoids" arrangement.

Reply Parent Score: 2

RE: Hmmmm...
by Gone fishing on Thu 23rd Aug 2012 23:06 in reply to "Hmmmm..."
Gone fishing Member since:
2006-02-22

The new logo isn't offensive but its more than bland and corporate. It shows intent an intent that the Metro look and Metro is the future and will be with us for a long time. However, Microsoft may find this logo in fact dates very quickly, I also think the Windows 8 logo is awful, but I don't suppose it will be with us for long.

(Yes I do know its not called Metro now)

Reply Parent Score: 2