Linked by Thom Holwerda on Thu 20th Sep 2012 19:24 UTC
Apple "The major new feature of the company's new iOS 6 mobile operating system is a new mapping module developed by Apple itself - a replacement for the Google-supplied maps that have been standard on the iPhone since it debuted in 2007. It is a change borne not of user demand, but of corporate politics: Google's Android platform is the biggest competitive threat to the iPhone, so Apple is cutting ties with Google. iPhone owners might have loved Google Maps, but Apple has no love for Google. Unfortunately, Apple's new maps are simply not as good as Google's." That's putting it mildly - my own town barely even exists on Apple's maps. It's basically a trainwreck, and according to The Verge, Apple has been working on this for the past five years. This is what happens when a company cares more about stupid grudges than its customers. Considering how much effort it has taken Google to get where it is now with maps, don't expect Apple's maps to even get near Google Maps any times soon. This isn't going to take months - this is going to take several years, if at all.
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RE: "Stupid grudges"?
by unclefester on Fri 21st Sep 2012 05:50 UTC in reply to ""Stupid grudges"?"
unclefester
Member since:
2007-01-13

Given the figure seemingly bandied around about how much Google Maps on iOS has been costing Apple is around $2bn, it doesn't sound like THAT much of a "stupid grudge" to want to keep that money in house and develop a solution yourself.


It is obvious that no one ene bothered to even do basic QC testing before releasing this crap to market. You would expect a more polished mapping product on a $49 Chinese tablet.

The reality is that Apple is no longer a genuine technology company. They are now little more than a marketing and industrial design company like Dyson or Bang & Olufsen.

Reply Parent Score: 4

RE[2]: "Stupid grudges"?
by koffie on Fri 21st Sep 2012 10:03 in reply to "RE: "Stupid grudges"?"
koffie Member since:
2010-05-06

...

The reality is that Apple is no longer a genuine technology company. They are now little more than a marketing and industrial design company like Dyson or Bang & Olufsen.


That's why they're developing their own CPU's, production processes, keep pushing battery technology, were able to make their new phone ultra-thin and ultra-light, in the last few years pushed ultra-high resolution displays on both smartphones and desktop, and were able to make their mobile Safari a lot faster in the iOS6 release? Yup - nothing to do with technology, only marketing without any technology backing it ;)

Reply Parent Score: 1

RE[3]: "Stupid grudges"?
by Laurence on Fri 21st Sep 2012 10:21 in reply to "RE[2]: "Stupid grudges"?"
Laurence Member since:
2007-03-26

That's why they're developing their own CPU's, production processes, keep pushing battery technology, were able to make their new phone ultra-thin and ultra-light, in the last few years pushed ultra-high resolution displays on both smartphones and desktop, and were able to make their mobile Safari a lot faster in the iOS6 release? Yup - nothing to do with technology, only marketing without any technology backing it ;)


The actual truth is somewhere in the middle. Apple do develop technologies, but they don't develop CPUs as such(they design the chips, Samsung / TI manufacturer them). Though that is nitpicking somewhat.

The screens comment isn't accurate though, iPhone screens are just Samsung displays and the same ones that feature in a number of devices - both before and since Apple hyped up high resolution displays.

Reply Parent Score: 3