Linked by Thom Holwerda on Tue 9th Oct 2012 22:01 UTC
Microsoft Steve Ballmer's annual letter to shareholders makes it very clear Microsoft is at a point of no return - and in the middle of a transition into a hardware company. "This is a significant shift, both in what we do and how we see ourselves - as a devices and services company. It impacts how we run the company, how we develop new experiences, and how we take products to market for both consumers and businesses." Line. Sand.
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Comment by marcp
by marcp on Wed 10th Oct 2012 06:05 UTC
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MS were always a hardware company. They produces keyboards, mices and other peropherals. Now they just want to copy Apple and produce their own PCs [yes, tablet IS a PC in my understanding, as it belongs to you and has processing power - it computes and it's personal].

Now, I don't find it shocking. I'm actually quite happy they're doing that. I hope they wil eventually step out from this "OEM" crap we're seeing today and investing their time and effort in their own crap. This way I won't be forced to buy MS Windows with new hardware [as other vendors may just simply want to compete with MS using other OS, like GNU/Linux, which I'm hoping for]. Plus, all the crap MS wants to add [DRMs, TPMs and stuff] would not be forced on other hardware vendors.

Reply Score: 0

RE: Comment by marcp
by kwan_e on Wed 10th Oct 2012 06:39 in reply to "Comment by marcp"
kwan_e Member since:

MS were always a hardware company.

No they weren't.

MS started off by selling a BASIC environment. Then they developed Windows. The hardware came from elsewhere, and then the IBM PC line when they got going.

Their innovation was being a purely software company at a time when software was expected to be bundled for free with hardware.

Reply Parent Score: 4

RE: Comment by marcp
by lucas_maximus on Wed 10th Oct 2012 15:12 in reply to "Comment by marcp"
lucas_maximus Member since:

The last I heard it was made by logitech. I am pretty sure they just outsource the actual production.

It not like it is their primary source of revenue.

Edited 2012-10-10 15:20 UTC

Reply Parent Score: 3