Linked by Thom Holwerda on Wed 10th Oct 2012 20:41 UTC
PDAs, Cellphones, Wireless "Does Android skew towards a younger demographic? The numbers might surprise you. According to comScore, 52.4% of all Android users are aged 35 years or older. That is five percentage points higher than the iPhone. Near 55% Android tablets users are also older than 35." How is this surprising? Younger people tend to be more brand-conscious, and there's no denying that the iPhone is still perceived as cooler than Android phones. Also note that the cited figures are for the US, Apple's strong home market. I think the figures will look very different for Europe.
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RE[3]: Umm... Duh?
by Thom_Holwerda on Wed 10th Oct 2012 22:11 UTC in reply to "RE[2]: Umm... Duh?"
Thom_Holwerda
Member since:
2005-06-29

Well, there IS enough evidence that Android is doing way better in Europe than in the US. Take The Netherlands for example - Samsung alone has 20% of the smartphone market, while Apple only has 10%. The Netherlands rarely walks out of step with truly important countries like Germany or France on this one, so I wouldn't be surprised if it's similar there.

It's also in line with traditional desktop and laptop figures. Apple has always been around 10% in the US, but always below 5% in Europe and the rest of the world.

Reply Parent Score: 5

RE[4]: Umm... Duh?
by jared_wilkes on Wed 10th Oct 2012 22:18 in reply to "RE[3]: Umm... Duh?"
jared_wilkes Member since:
2011-04-25

Which is market share data, not demographic data for each individual platform.

You could have a country with 10 billion Android users and 5 iPhone users and the demographic data could still skew younger for the iPhone.

The % of young users of the iPhone doesn't decrease the more Android users there are; it would decrease if there are more older iPhone users.

Reply Parent Score: 6

RE[5]: Umm... Duh?
by Thom_Holwerda on Wed 10th Oct 2012 22:25 in reply to "RE[4]: Umm... Duh?"
Thom_Holwerda Member since:
2005-06-29

Of course it's different - but that doesn't mean the two don't affect each other. You can be pretty sure that if there are way more Android users than iPhone users, that young people will have less of a predisposition towards the iPhone as well.

Your hypothetical is not impossible - just far less likely.

Reply Parent Score: 4