Linked by Thom Holwerda on Wed 10th Oct 2012 20:41 UTC
PDAs, Cellphones, Wireless "Does Android skew towards a younger demographic? The numbers might surprise you. According to comScore, 52.4% of all Android users are aged 35 years or older. That is five percentage points higher than the iPhone. Near 55% Android tablets users are also older than 35." How is this surprising? Younger people tend to be more brand-conscious, and there's no denying that the iPhone is still perceived as cooler than Android phones. Also note that the cited figures are for the US, Apple's strong home market. I think the figures will look very different for Europe.
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RE[6]: Umm... Duh?
by jared_wilkes on Wed 10th Oct 2012 22:29 UTC in reply to "RE[5]: Umm... Duh?"
jared_wilkes
Member since:
2011-04-25

You can be pretty sure that if there are way more Android users than iPhone users, that young people will have less of a predisposition towards the iPhone as well.



There is absolutely zero certainty of that, actually.... or rather, it would have zero impact on the demographics on those who do use iPhones (if they are predisposed to not choose iPhone, and don't, they don't measure in the iPhone demographics) so it has no import to the topic.

For your argument to follow and bear on the issue of demographic makeup, you would have to argue that in countries where people prefer Android to iPhone, those who still choose to prefer the iPhone will be necessarily older on average than in America.

I see no logic or support to that claim whatsoever.

Edited 2012-10-10 22:33 UTC

Reply Parent Score: 1

RE[7]: Umm... Duh?
by Thom_Holwerda on Wed 10th Oct 2012 22:31 in reply to "RE[6]: Umm... Duh?"
Thom_Holwerda Member since:
2005-06-29

You are arguing that in countries where people prefer Android to iPhone, those who still choose to prefer the iPhone will be necessarily older on average than in America.

I see no logic or support to that claim whatsoever.


Younger people buy more smartphones than older people. Pretty straightforward.

Edited 2012-10-10 22:31 UTC

Reply Parent Score: 2

RE[8]: Umm... Duh?
by jared_wilkes on Wed 10th Oct 2012 22:35 in reply to "RE[7]: Umm... Duh?"
jared_wilkes Member since:
2011-04-25

Moreso for Apple's platform than for Android in the US. But you haven't explained why that demographic makeup would be different outside of the U.S. at all. (Maybe it is, but you haven't put forth a rational or supported argument for it yet.)

Reply Parent Score: 2

RE[8]: Umm... Duh?
by Tony Swash on Wed 10th Oct 2012 23:41 in reply to "RE[7]: Umm... Duh?"
Tony Swash Member since:
2009-08-22

"You are arguing that in countries where people prefer Android to iPhone, those who still choose to prefer the iPhone will be necessarily older on average than in America.

I see no logic or support to that claim whatsoever.


Younger people buy more smartphones than older people. Pretty straightforward.
"

That may be true but it could also be true that at the same time the proportion of young people buying Apple is higher than the proportion of older people. The Comscore data gels with this research

http://appleinsider.com/articles/12/10/09/iphone-adoption-among-tee...

which indicates a high iPhone adoption rate amongst US teens and a high intention to buy Apple kit in the future amongst said teens.

The data in the Comscore report only applies to the US and I have not seen any evidence about the age demographics of smart phone brands in other countries so it is reasonable to assume that the other markets have similar demographics until proved otherwise. As the Comscore data is the only data on the table the onus is on those who argue that the age demographics outside the US are different to come up with some evidence to support that proposition.

Personally I am not that surprised that iPhone may be somewhat more popular than Android with young people, it probably has the highest brand recognition of any phone and brands mean a lot to young people, and Android phones as whole come across as being a bit old fashioned, again something that is important to young people.

But in the end this is all probably pretty trivial.

Reply Parent Score: 2

RE[8]: Umm... Duh?
by l3v1 on Thu 11th Oct 2012 14:18 in reply to "RE[7]: Umm... Duh?"
l3v1 Member since:
2005-07-06

Younger people buy more smartphones than older people. Pretty straightforward.


Also, "older" people tend to be more cost effective in their purchases (you know, bang for buck).

Reply Parent Score: 2