Linked by Thom Holwerda on Wed 10th Oct 2012 20:41 UTC
PDAs, Cellphones, Wireless "Does Android skew towards a younger demographic? The numbers might surprise you. According to comScore, 52.4% of all Android users are aged 35 years or older. That is five percentage points higher than the iPhone. Near 55% Android tablets users are also older than 35." How is this surprising? Younger people tend to be more brand-conscious, and there's no denying that the iPhone is still perceived as cooler than Android phones. Also note that the cited figures are for the US, Apple's strong home market. I think the figures will look very different for Europe.
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Hong Kong and China example
by Lorin on Thu 11th Oct 2012 05:41 UTC
Lorin
Member since:
2010-04-06

I live in Shenzhen where I work which is at the border of Hong Kong and China.

Last weekend I went to HK to buy a new phone, every store and vendor had long lines at the Samsung displays and sold out very quickly, the Apple stores were empty of customers along with the displays of Apple products in other stores. Going to the local malls in China, I see exactly the same thing, the age of the buyers is of no consequence here.

Reply Score: 2

jared_wilkes Member since:
2011-04-25

But you have said nothing about the age breakdown of the vast majority choosing Android or the small minority that is choosing the iPhone. That is my point. Greater market share doesn't necessarily or logically shift the demographic makeup of a product's purchasers.

Again, it's more logical to presume that 1) either the age breakdown remains similar, or 2) with increased market share the demographic breakdown regresses to the mean.

But we don't have the data to support any of these assumptions.

Reply Parent Score: 3