Linked by Thom Holwerda on Tue 16th Oct 2012 09:26 UTC
Microsoft Microsoft's first Surface television advertisement debuted last night in the US. Apparently, it's for an iPad keyboard that makes a clicking sound. Honestly - I have no idea what non-techies are supposed to take home from this.
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So what does this commercial tell us?
by aaronmcohen on Tue 16th Oct 2012 12:04 UTC
aaronmcohen
Member since:
2011-09-19

No pricing, no specs, and no features covered other than the fact it has a keyboard.

The bit that has me concerned about this ad is Microsoft is now in the Ad business supported by services like Bing and Hotmail. I would argue they ate betting the farm on that and cloud. If Microsoft can't communicate what a new flagship product is beyond it has a keyboard, how useful are the rest of their ad services?

Just my $0.02 and I welcome feedback from others.

Reply Score: 3

jackastor Member since:
2009-05-05

They seem to be making a big deal about the detachable keyboard, and nothing else. I suppose Microsoft haven't seen the Asus Transformer.

Reply Parent Score: 1

viton Member since:
2005-08-09

Hey, Asus Transformer lacks this amazing clicking sound.

Reply Parent Score: 4

WereCatf Member since:
2006-02-15

They seem to be making a big deal about the detachable keyboard, and nothing else. I suppose Microsoft haven't seen the Asus Transformer.


It would appear that even Microsoft's own marketing department can't see anything about the device so new or innovative that it'd be worth touting about to the general populace, nothing special to draw their attention to or awaken their fascination and interest towards the device with. When even your own marketing department can't find something to focus on and with which to sell the object to your clients you're kind of, well, in a not-so-promising situation.

Reply Parent Score: 3