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Not Orchestrating anything? Really? You don't think the two billion $ U.S. Marketing campaign is 'orchestrating' anything?
That's certainly more then was spent on developing the new OS by a factor of about 40:1. And will be a time expenditure of marketing to development of cash of about 4000:1.
So, not 'orchestrating', this two billion $ U.S. is just 'good will spending'?
Please...
Dude, get real. The ads are NOT to sell Win 8, its to try to get people to take WinPhone and WinTab, because mobile is growing while desktops are flatline.
Want to know "the facts" here it is..1.-Windows desktops last longer than ever, so Wall Street style growth is nil there, 2.-Ballmer wants to be the head of Apple and not MSFT, 3.-Apple has an appstore and a tablet, so MSFT has to have an appstore and a tablet, 4.- they are practically giving it away and they ONLY got 4 million sales. Think about that, MSFT is selling the Win 8 PRO version for a lousy $40, and THAT is the best they could do?
So I'd say if anything they probably should have sunk MORE into advertising, because at 4 million that means they spent nearly...wow, $500 for every $40 sale...wow. That REALLY sucks, that is like Vista to the 20th power levels of suck.
Let's face it, don't really matter how much cash they blow, win 7 is the new XP, Win 8 the new Vista. 500 bucks a sale...wow, just wow.




Member since:
2009-03-17
Microsoft is not orchestrating anything. They have a de facto monopoly on Desktop operating systems, so it should be no surprise a huge amount of users update to their latest offering.
Wether you like it or not, millions of people are going to be using this OS. The windows ecosystem has a huge momentum (on the Desktop at least).