Linked by Thom Holwerda on Tue 13th Nov 2012 22:24 UTC
AMD "Advanced Micro Devices has hired JPMorgan Chase & Co to explore options, which could include a potential sale, as the chipmaker struggles to find a role in an industry increasingly focused on mobile and away from traditional PCs, according to three sources familiar with the situation." Woah. Bad news for competition in the x86 space.
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RE: Could somebode explain me
by Chrispynutt on Wed 14th Nov 2012 16:23 UTC in reply to "Could somebode explain me"
Chrispynutt
Member since:
2012-03-14

1) Because when AMD sold the K6 and K6-2 a PC that would work at all was relatively more expensive than it is now and saving a £100+ was a big deal. Saving £20-30 at the low-end isn't now.
2) The margins are so tight that the small companies making mainstream PCs have left. The big guys tend to favor Intel for everything. Only when the Athlon 64 was leagues ahead did AMD become a must have.
3) AMD keeps investing and hoping they will have an architecture to at least draw level with this years Intel release. By failing to do so their CPUs that would be premium products and earn them profits/pay bills have to be sold at knockdown prices to keep their hand in the game and survive another year.

The same in true in video cards market, if you don't have the full range or halo products no one notices you at all. Nvidia and AMD are very close and competitive. Everybody else S3, Matrox, etc have died a death.

It's only because AMD is willing to make no money to prolong death that they are still in the game at all.

It is a shame as I would love to give them a crack.

Edited 2012-11-14 16:24 UTC

Reply Parent Score: 1

TechGeek Member since:
2006-01-14

As far as AMD goes, I still think their biggest mistake was not building their own chip sets. Most chip sets were full of bugs. I remember I bought one of the first thunderbird motherboards with a Via chip set. It had known (after several months) problems with geforce 2, sound blaster live, was unstable as hell.

As time went on, all of my AMD systems died at some point and I threw them away. I have only had 1 or 2 Intel systems ever actually die on me. Usually I get rid of them due to uselessness. None of this is recent, but consumers have a long memory. Now it basically comes down to Intel always having the top performing hardware.

Reply Parent Score: 2

zima Member since:
2005-07-06

AMD had 750, 760 chipsets in early Athlon era (some data about them in http://en.wikipedia.org/wiki/Comparison_of_AMD_chipsets ). But IIRC they were quite expensive, people were mostly buying VIA-chipped motherboards.

Also, while the northbridges were relatively performant, AMD southbridges had somewhat limited functionality ...resulting in a number of "hybrid" motherboards: AMD northbridge, VIA southbridge (made easy by the connection still used by then: PCI). Which reintroduced quirks typical of VIA back then...

Reply Parent Score: 2

RE[2]: Could somebode explain me
by zima on Thu 15th Nov 2012 06:42 in reply to "RE: Could somebode explain me"
zima Member since:
2005-07-06

The same in true in video cards market, if you don't have the full range or halo products no one notices you at all. Nvidia and AMD are very close and competitive. Everybody else S3, Matrox, etc have died a death.

Technically those two aren't dead (yet?) - Matrox making some niche products ( www.matrox.com is there to check), S3 as a GFX component of Via chipsets.

Reply Parent Score: 2