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Some airlines are already doing this, and for coach passengers they're charging $4 for a movie. You're certainly right that there would need to be USB power to each seat for this to really work, but they need to do that anyway. It's definitely the case that the investment in a server and wifi infrastructure is going to have a shallower obsolescence curve than end devices, and be cheaper to deploy and maintain.
I think it would be a long time before airlines would assume that every passenger boards with a personal device, though.
Contrast that to BA. they recently took over BMI. BMI had (and now mostly in BA Colours) a number of A320 and A321 long range planes. I've been flying regularly with them (5 times since July) to Amman, Jordan.
Whilst the older A320's In-flight kit isn't all that good ALL the entertainment is free. No $xxx per movie here.
The A321's have been refurbed and at least one row of seats in Economy removed. Their inflight system includes 3D maps and an at seat USB Port.
Contract that to the POS that is United that I experienced on a flight last June to O'Hare. Boy was I glad that I had a dead tree novel to occupy me. Whole rows of seat backs didn't work. Screaming kids (because they couldn't play games) didn't help. Once upon a time, United were pretty decent but now? Not a chance.
Don't think that BA is expensive to fly. My last ticket to Amman cost a tad over £400 return. I could have flown cheaper but that would have involved EasyJet to Cyprus and then 10 hours on the ground waiting for the connection. The difference was less than £20.00 so why bother.




Member since:
2010-04-21
Why not just have a decent datanetwork (considering the current consoles need one too, I suppose it is already in place) and have a usb port (or more) available at all the seats. That way they can allow the use of electronic devices (the current media systems are electronic devices too, so why the use of other devices is prohibited is kind of weird) during flights, they can offer multimedia they have stored on a disk somewhere in the plane (they need to have it stored right now as well). Using standard components it would be cheap for them to allow their passengers to use multimedia, without them having to buy expensive cheap stuff that's already outdated the moment the plane is bought. It's a win win really, using open standard they can offer video on demand and all that jazz and even get some money out of it all.