Linked by Yoni on Fri 18th Jan 2013 21:56 UTC
Apple "Never mind the fact that the iPod turned the entire music industry on its head. Never mind the fact that most successful notebooks today resemble designs first popularized by Apple. Never mind the fact that the blueprint of the modern day smartphone remains the original iPhone. Never mind the fact that competitors are scrambling wildly to copy the success and design of the iPad. Forget all of these things, because when it comes to Apple, the 'what have you done for me lately?' mentality reigns supreme."
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RE[2]: my 2 cents
by TechGeek on Sat 19th Jan 2013 02:17 UTC in reply to "RE: my 2 cents"
TechGeek
Member since:
2006-01-14

I disagree....word of mouth and observation drive people to buy Apple's products. Every time I pick up a Galaxy S3, I go back to the iPhone and it's obvious to me why the latter is a superior, more cohesive user experience. This has nothing to do with thinking that Apple is infallible; it's about individual informed choice...period.


Have you seen there marketing machine? Just look at the PC vs Mac line of ads. All of their ads make you think you have to have the latest Apple product just to be normal. Look at the way they introduce new products. For each product launch they have a giant event like they just found the cure to cancer or something. Its not informed choice. Most of their customers are not in IT. They don't have a damn clue about the technology in their device. What they do know is that Apple says they need to buy one because its revolutionary and better.

Reply Parent Score: 4

RE[3]: my 2 cents
by MOS6510 on Sat 19th Jan 2013 07:26 in reply to "RE[2]: my 2 cents"
MOS6510 Member since:
2011-05-12

Samsung spends 10x more on marketing than Apple. I see their advertising a lot in The Netherlands and no Apple ones.

Reply Parent Score: 0

RE[4]: my 2 cents
by darknexus on Sat 19th Jan 2013 19:41 in reply to "RE[3]: my 2 cents"
darknexus Member since:
2008-07-15

Samsung spends 10x more on marketing than Apple. I see their advertising a lot in The Netherlands and no Apple ones.

Not just in the Netherlands. While visiting my family on the other side of the states over the holidays, I saw a crapload of ads for the Galaxy S3. I don't own a tv myself so had no idea how extensive Samsung's advertising had become. I didn't see one signle Apple ad, though I did see a few awful ads for Microsoft's Surface RT lumped in with the Samsung ads.

Reply Parent Score: 2

RE[4]: my 2 cents
by TechGeek on Sat 19th Jan 2013 22:15 in reply to "RE[3]: my 2 cents"
TechGeek Member since:
2006-01-14

Samsung spends 10x more on marketing than Apple. I see their advertising a lot in The Netherlands and no Apple ones.


It not so much what they spend as how they spend it. They often are putting down competitors in their commercials. Most companies never mention their competitors in their commercials, at least from what I see.

Reply Parent Score: 2

RE[3]: my 2 cents
by brichpmr on Sat 19th Jan 2013 10:45 in reply to "RE[2]: my 2 cents"
brichpmr Member since:
2006-04-22

"I disagree....word of mouth and observation drive people to buy Apple's products. Every time I pick up a Galaxy S3, I go back to the iPhone and it's obvious to me why the latter is a superior, more cohesive user experience. This has nothing to do with thinking that Apple is infallible; it's about individual informed choice...period.


Have you seen there marketing machine? Just look at the PC vs Mac line of ads. All of their ads make you think you have to have the latest Apple product just to be normal. Look at the way they introduce new products. For each product launch they have a giant event like they just found the cure to cancer or something. Its not informed choice. Most of their customers are not in IT. They don't have a damn clue about the technology in their device. What they do know is that Apple says they need to buy one because its revolutionary and better.
"



Apple is successful in the smartphone/tablet space because their hardware/software/apps ecosystem resonates with many of my IT colleagues who are expert with multiple operating systems, but are not up to wasting their 'sands of time' tinkering with their device...they just use it and move on...and then, iPhones and iPads are also successful in attracting the tech clueless (and many in between)...I don't know about others...but it's a waste to base tech prefs on what the clueless deem to be the flavor fav of the moment. So, it does all come down to informed choice, imho.

Edited 2013-01-19 10:45 UTC

Reply Parent Score: 1

RE[3]: my 2 cents
by mkone on Sat 19th Jan 2013 22:42 in reply to "RE[2]: my 2 cents"
mkone Member since:
2006-03-14

"I disagree....word of mouth and observation drive people to buy Apple's products. Every time I pick up a Galaxy S3, I go back to the iPhone and it's obvious to me why the latter is a superior, more cohesive user experience. This has nothing to do with thinking that Apple is infallible; it's about individual informed choice...period.


Have you seen there marketing machine? Just look at the PC vs Mac line of ads. All of their ads make you think you have to have the latest Apple product just to be normal. Look at the way they introduce new products. For each product launch they have a giant event like they just found the cure to cancer or something. Its not informed choice. Most of their customers are not in IT. They don't have a damn clue about the technology in their device. What they do know is that Apple says they need to buy one because its revolutionary and better.
"

Most of Windows customers are not it IT either. That is a weird argument to make.

So Apple tries to get the best coverage for each of their product launches. What is wrong with that. That is called being smart! Why would a company spend millions developing a product, only to bury its introduction by not adequately letting people see it.

Reply Parent Score: 1