Linked by Yoni on Fri 18th Jan 2013 21:56 UTC
"Never mind the fact that the iPod turned the entire music industry on its head. Never mind the fact that most successful notebooks today resemble designs first popularized by Apple. Never mind the fact that the blueprint of the modern day smartphone remains the original iPhone. Never mind the fact that competitors are scrambling wildly to copy the success and design of the iPad. Forget all of these things, because when it comes to Apple, the 'what have you done for me lately?' mentality reigns supreme."
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Member since:2011-05-12
Member since:2008-07-15
Samsung spends 10x more on marketing than Apple. I see their advertising a lot in The Netherlands and no Apple ones.
Not just in the Netherlands. While visiting my family on the other side of the states over the holidays, I saw a crapload of ads for the Galaxy S3. I don't own a tv myself so had no idea how extensive Samsung's advertising had become. I didn't see one signle Apple ad, though I did see a few awful ads for Microsoft's Surface RT lumped in with the Samsung ads.
Member since:2006-01-14
Samsung spends 10x more on marketing than Apple. I see their advertising a lot in The Netherlands and no Apple ones.
It not so much what they spend as how they spend it. They often are putting down competitors in their commercials. Most companies never mention their competitors in their commercials, at least from what I see.
Member since:2006-04-22
"I disagree....word of mouth and observation drive people to buy Apple's products. Every time I pick up a Galaxy S3, I go back to the iPhone and it's obvious to me why the latter is a superior, more cohesive user experience. This has nothing to do with thinking that Apple is infallible; it's about individual informed choice...period.
Have you seen there marketing machine? Just look at the PC vs Mac line of ads. All of their ads make you think you have to have the latest Apple product just to be normal. Look at the way they introduce new products. For each product launch they have a giant event like they just found the cure to cancer or something. Its not informed choice. Most of their customers are not in IT. They don't have a damn clue about the technology in their device. What they do know is that Apple says they need to buy one because its revolutionary and better. "
Apple is successful in the smartphone/tablet space because their hardware/software/apps ecosystem resonates with many of my IT colleagues who are expert with multiple operating systems, but are not up to wasting their 'sands of time' tinkering with their device...they just use it and move on...and then, iPhones and iPads are also successful in attracting the tech clueless (and many in between)...I don't know about others...but it's a waste to base tech prefs on what the clueless deem to be the flavor fav of the moment. So, it does all come down to informed choice, imho.
Edited 2013-01-19 10:45 UTC
Member since:2006-03-14
"I disagree....word of mouth and observation drive people to buy Apple's products. Every time I pick up a Galaxy S3, I go back to the iPhone and it's obvious to me why the latter is a superior, more cohesive user experience. This has nothing to do with thinking that Apple is infallible; it's about individual informed choice...period.
Have you seen there marketing machine? Just look at the PC vs Mac line of ads. All of their ads make you think you have to have the latest Apple product just to be normal. Look at the way they introduce new products. For each product launch they have a giant event like they just found the cure to cancer or something. Its not informed choice. Most of their customers are not in IT. They don't have a damn clue about the technology in their device. What they do know is that Apple says they need to buy one because its revolutionary and better. "
Most of Windows customers are not it IT either. That is a weird argument to make.
So Apple tries to get the best coverage for each of their product launches. What is wrong with that. That is called being smart! Why would a company spend millions developing a product, only to bury its introduction by not adequately letting people see it.
Features
Linked by Thom Holwerda on 05/24/13 17:26 UTC
So, the Xbox One disaster continues. Microsoft's policy for dealing with the used games market has reportedly leaked - and it's a clear and direct attack to destroy the used games market. Prices for used games will be set at the retail value of a new game, and retailers have to hook into Microsoft's computer systems and comply with Microsoft's terms and conditions.
Linked by Thom Holwerda on 05/21/13 21:38 UTC
At an event earlier today, Microsoft unveiled the next Xbox - the third model, but confusingly named Xbox One. The big focus was TV, integrated Kinect, and all the other stuff we all expected to be forced down our throats. I think it took them 25 minutes to actually come to what should be the core of the story: gaming. Nothing groundbreaking in the gaming department, except for how Microsoft intends to handle the used games market and borrowing games from friends: pay up, buddy!
Linked by Thom Holwerda on 05/20/13 11:29 UTC
The day has finally come! Jolla has finally announced the launch device for its Sailfish operating system - and by god this is a looker. It's decidedly different from other phones out there, but it has good specifications and carries a relatively reasonably price tag - EUR 399, and it's up for pre-order today, shipping in the fourth quarter of this year.
Linked by Thom Holwerda on 05/18/13 21:33 UTC
Why does Google get so much credit in the technology industry? Why, despite the company's many obvious failings, do many geeks and enthusiasts still hold a somewhat positive view on the all-knowing technology giant? A specific talk at Google I/O this week provides the answer.
Linked by David Adams on 05/16/13 4:23 UTC
OSNews is a sponsor of this year's O'Reilly OSCON in Portland, Oregon, USA. A lucky OSNews reader will win a free three-day pass, including two tutorials days. To win the pass, post a comment on this story saying something about Open Source Software or OSCON. We'll pick a winner at random next week. If you don't have an OSNews account, you may email us your entry. Part of the conference is the 9th annual Open Source Awards, and today the 16th is the deadline for nominations. If you'd like to nominate an outstanding open source contributor, do it here. Read on for more information about OSCON. Update: The 20% discount code for OSNews readers is "OSN."
Linked by Thom Holwerda on 05/11/13 21:41 UTC
"Windows is indeed slower than other operating systems in many scenarios, and the gap is worsening." That's one way to start an insider explanation of why Windows' performance isn't up to snuff. Written by someone who actually contributes code to the Windows NT kernel, the comment on Hacker News, later deleted but reposted with permission on Marc Bevand's blog, paints a very dreary picture of the state of Windows development. The root issue? Think of how Linux is developed, and you'll know the answer.
Linked by Thom Holwerda on 05/08/13 14:22 UTC
This is one of those news items that's fun to write, fun to read, fun to comment on, and where no one will be able to say anything unkind. It's all just one big ball of awesome fluffiness. TuneTracker, the BeOS radio automation software, has just released something very special: TuneTracker System 5, the first version designed entirely and specifically for Haiku. In fact, it actually includes Haiku in the software package. Better yet, TuneTracker also unveiled several system-in-a-box products - which have Haiku and TuneTracker pre-installed.
Linked by Thom Holwerda on 05/02/13 15:28 UTC
Exactly twenty years ago, a document was published that played a huge role in establishing the web as we know it today. Twenty years later, and this simple and straightforward document is proof of an irrefutable fact: while closed technologies can change markets, open technologies can change the world.
Linked by Thom Holwerda on 04/29/13 21:06 UTC
Oh multitasking. That staple of computing that got thrown out the window with many modern smartphones. We got some rudimentary thing in its place - but even as multitasking on phone and tablets improves, its user-visible side remains cumbersome. Windows 8 has a neat implementation, and now it's time Android follows in it footsteps.
Linked by Thom Holwerda on 04/24/13 22:24 UTC
They're here! Whether that excites you or not remains to be seen, but the Galaxy S4, which will most likely become the best selling Android smartphone of the year by a huge margin, has been reviewed by all the major sites, and there's lots of interesting conclusions in there - although I think most of you will get the gist.More Features »
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Member since:
2006-01-14
Have you seen there marketing machine? Just look at the PC vs Mac line of ads. All of their ads make you think you have to have the latest Apple product just to be normal. Look at the way they introduce new products. For each product launch they have a giant event like they just found the cure to cancer or something. Its not informed choice. Most of their customers are not in IT. They don't have a damn clue about the technology in their device. What they do know is that Apple says they need to buy one because its revolutionary and better.