Linked by Yoni on Fri 18th Jan 2013 21:56 UTC
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Member since:
2006-03-14
Have you seen there marketing machine? Just look at the PC vs Mac line of ads. All of their ads make you think you have to have the latest Apple product just to be normal. Look at the way they introduce new products. For each product launch they have a giant event like they just found the cure to cancer or something. Its not informed choice. Most of their customers are not in IT. They don't have a damn clue about the technology in their device. What they do know is that Apple says they need to buy one because its revolutionary and better. "
Most of Windows customers are not it IT either. That is a weird argument to make.
So Apple tries to get the best coverage for each of their product launches. What is wrong with that. That is called being smart! Why would a company spend millions developing a product, only to bury its introduction by not adequately letting people see it.