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And it did happen...
and 2 years and 2 failed Windows Phone tries later...
Near all of the market share to be exact. What means the Lumia strategy did not worked out, failed miserable 2 times and within that 2 years market share fall down to a rounding error. Consequence will be that strategy is changed and then indeed...
They can return to say 20% OR MORE like they had before that strategy for decades depending on how the new strategy works out.
Edited 2013-01-26 10:16 UTC
I'm sorry, but your comment just isn't coherent. Nokia has actually shown modest growth in their Lumia lineup both YoY and QoQ. I'm unsure what you mean that they've failed.
Failed to capture a majority marketshare? I could've told you that in 2011. Mobile growth like this doesn't happen overnight when you need to bootstrap a brand and an ecosystem.
What Nokia has needed since day 1 has been to be in a better financial situation (They are in one now) so that they can iterate on Lumia and establish mindshare.
Window Phone marketshare in Europe is surging, varying from 6-12% depending on the region. The two biggest difficulties are the US Market and China.
US I think they'll see decent sequential increases if the rumors are true and they launch a flagship on Verizon.
China it depends on how they execute, but I'm optimistic.





Member since:
2005-11-29
You would be correct were you not being sarcastic. There is plenty of marketshare to go along because the market is growing at an astonishing rate.
While Nokia loss dramatic marketshare, others, like Apple, gained dramatic marketshare.
I think its unwise to assume that Nokia will never return to a meaningful position (say 20%) because as the market has shown, ANYTHING can happen.