Linked by snydeq on Tue 19th Feb 2013 18:41 UTC
Microsoft As PC prospects decline, Microsoft has been moving toward a hybrid, cross-platform future with an eye toward opportunities in the server closet and the cloud. But the question remains, How might Microsoft evolve to get there? "It's tempting to say the past five years has seen Microsoft's desktop-centric strategy slowly give way to a pell-mell free-for-all made up of equal parts desktop, server, mobile hardware and software, cloud services, and auxiliary systems like the Xbox. Truth is, intention has always been present. It's only now, thanks to major upheavals in consumer tech and the cloud, that Microsoft's broad-spectrum plays are becoming more evident and critical. [...] What may be new for Microsoft is the need to better cohere its strategy around an ever-widening array of services and technologies, especially as the breadth of competition it faces widens. Most of all, if there ever comes a time to stop being a consumer-oriented company, Microsoft shouldn't flinch. A future where Microsoft doesn't make hardware or end-user programs seems remote, but there was a time when IBM abandoning its PC business seemed jarring, too." And if Microsoft can't quite cohere its strategy, the best means to this end may be to divide.
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Microsoft has to start doing something marvelous to get back onto the good side of developers.

1. open GL ES on damn Windows Phone
2. freeze the damn apis, we don't want to target one set of apis now and Microsoft trash them and deprecate them after 1 year.
3. give free devices to devs who want to port their Android and iOS apps
4. let devs get all their money when they sell an app through the store, at least 5 years from now
5. make some contests so you can as a dev, if you make a good app, win some big cash

One of the Windows biggest strengths was its devs. As an operating system vendor, you don't want to upset developers but it appears that Ballmer doesn't care about that.

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