Linked by Thom Holwerda on Sun 10th Mar 2013 13:07 UTC
Multimedia, AV A few days ago, Google and the MPEG-LA announced that they had come to an agreement under which Google received a license for techniques in VP8 that may infringe upon MPEG-LA patents (note the 'if any'). Only a few days later, we learn the real reason behind Google and the MPEG-LA striking a deal, thanks to The H Open, making it clear that the MPEG-LA has lost. Big time. Update: Chris Montgomery: "The wording suggests Google paid some money to grease this along, and the agreement wording is interesting [and instructive] but make no mistake: Google won. Full stop."
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RE: Wrong link?
by Thom_Holwerda on Sun 10th Mar 2013 14:48 UTC in reply to "Wrong link?"
Thom_Holwerda
Member since:
2005-06-29

...I don't understand. What do you mean?

Reply Parent Score: 2

RE[2]: Wrong link?
by Alfman on Sun 10th Mar 2013 14:56 in reply to "RE: Wrong link?"
Alfman Member since:
2011-01-28

To be honest, I'm a bit confused as to what the new evidence is that caused you to write this article and say that MPEG LA bluffed.

We didn't uncover the (edit: details of the) arrangement between google and the MPEG LA, so what did they bluff on? I'm confused.

Edited 2013-03-10 14:57 UTC

Reply Parent Score: 1

RE[3]: Wrong link?
by Thom_Holwerda on Sun 10th Mar 2013 15:07 in reply to "RE[2]: Wrong link?"
Thom_Holwerda Member since:
2005-06-29

The MPEG-LA's bluff: VP8 is patent encumbered, so please use H.264 (which makes us money), or else we'll sue you.

The only problem: the MPEG-La doesn't have any patents. They've never disclosed any, and neither has anyone else. On2 has always maintained it designed around MPEG-LA's patents, and no one has ever been able to disprove this. In other words, the MPEG-LA bluffed.

Google could have happily continued without ever addressing the MPEG-LA's blustering (On2 had been doing that successfully for a decade anyway), but instead, they did the smart thing and made and agreement with MPEG-LA - and with that agreement, VP8 became a better option than H.264 (legally). VP8 is now free and unencumbered for more users (it covers EVERYONE, not just those with a license with the MPEG-LA) and in more usage scenarios (not just non-commercial, but also commercial) and in more situations (web, device, software, whatever) than H.264.

Many of use already regarded it that way, but with this agreement, companies who (rightfully!) feared legal repercussions from the MPEG-LA are safe. A huge stride forward for VP8.

The MPEG-LA gets money for every device, software, service, etc. that ships with H.264 built-in. They get nothing for every VP8 device, software, service, etc. - a significant regression. Had the MPEG-LA's threats had any substance, they would have never agreed to this.

So, bluff called, Google won - we all won.

Edited 2013-03-10 15:10 UTC

Reply Parent Score: 17