Linked by Thom Holwerda on Mon 18th Mar 2013 15:51 UTC
PDAs, Cellphones, Wireless Thorsten Heins, BlackBerry's CEO: "Apple did a fantastic job in bringing touch devices to market ... They did a fantastic job with the user interface, they are a design icon. There is a reason why they were so successful, and we actually have to admit this and respect that. History repeats itself again I guess ... the rate of innovation is so high in our industry that if you don't innovate at that speed you can be replaced pretty quickly. The user interface on the iPhone, with all due respect for what this invention was all about is now five years old." Ironic, perhaps, that this comes from a BlackBerry CEO, but that doesn't make him wrong - although I'm sure the usual suspects will claim that it does.
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Comment by MOS6510
by MOS6510 on Tue 19th Mar 2013 06:17 UTC
Member since:

By keeping iOS "boring" Apple has achieved that virtually anybody can easily learn how to use an iPhone and iPad.

The average customer isn't tech savvy. Al lost of them are just happy the can operate their device. Changing the UI just because then it's different upsets these people.

When you look at usage statistics iOS users, despite being outnumbered by Android powered devices, are the biggest slice of the pie. Why? My guess it because they all know how to use their device. After upgrading the OS or buying a new device they still know how to use it. The Android UI keeps changing, between versions, vendors, devices. Certainly less boring, but most people don't even bother figuring out what features it offers.

Besides, most people use iOS as app launcher and nothing more. It's the apps that make a device useful.

Reply Score: 2

RE: Comment by MOS6510
by Nelson on Tue 19th Mar 2013 06:56 in reply to "Comment by MOS6510"
Nelson Member since:

I think this is a point that deserves more attention. Apple is familiar because at a point, iPhones were nearly ubiquitous when it came to smartphones.

Remember when BlackBerry = Smartphone? iPhone had that kind of mindshare (and to an extent still does in the US).

What that buys you is an extreme amount of familiarity. People know how to use an iPhone because they've seen one used by others, in pop culture, or in one of Apple's marketing pushes.

This is also why Samsung felt the need to copy iOS, it was familiar. They'd have to sink a ton of money to train consumers otherwise (as Microsoft is learning, while WP isn't hard to pick up, it does make for a daunting first impression).

I believe this is also why some people are so incensed that Apple is asserting its IP around look and feel, and stuff like pinch to zoom and slide to unlock (loose examples). Why? These UI conventions have become so common ground that they seem obvious. Its hard to imagine how we interacted with a touch screen prior to them.

That's the true value of Apple's design. In hindsight everything they've done seems obvious -- but for those of us who can get beyond ourselves long enough to remember -- it wasn't always like that.

People at first called the iPhone unintuitive and hard to grasp. Now people claim that iOS contains UI elements and interaction paradigms so obvious that they cannot be protected legally.

We've come full circle.

Reply Parent Score: 3

RE: Comment by MOS6510
by unclefester on Tue 19th Mar 2013 09:01 in reply to "Comment by MOS6510"
unclefester Member since:

I was given a new iPad Mini for my birthday last week. I had to hide the disappointment on my face because I hate the iPad with a vengeance - it is a completely useless device for anything except web browsing or viewing media. It really annoys me that my family were suckered into paying well over AUD500 for something not worth AU200.

*I refused to even open the box because I plan to immediately sell it on Ebay.

Reply Parent Score: 3

RE[2]: Comment by MOS6510
by MOS6510 on Tue 19th Mar 2013 09:03 in reply to "RE: Comment by MOS6510"
MOS6510 Member since:

So that person may like you a lot as it's an expensive gift or hate you a lot, because (s)he should know your dislike for anything Apple related.

iPad Mini's are very popular, so you should have no problem selling it.

But you better be quick about it. The first next generation iPad Mini rumors have been spotted. Once they take a more solid shape the price of your iPad Mini goes down.


Edited 2013-03-19 09:04 UTC

Reply Parent Score: 2

RE[2]: Comment by MOS6510
by Johann Chua on Tue 19th Mar 2013 09:24 in reply to "RE: Comment by MOS6510"
Johann Chua Member since:

My alma mater, Xavier School, now requires students to have an iPad. Wonder how they lock down the 'Pads to stop students from playing games during school hours.

Reply Parent Score: 3