Linked by Thom Holwerda on Fri 12th Apr 2013 09:44 UTC
Google "Not many of us like thinking about death - especially our own. But making plans for what happens after you're gone is really important for the people you leave behind. So today, we're launching a new feature that makes it easy to tell Google what you want done with your digital assets when you die or can no longer use your account." Trailblazing. If you ever wonder why people tend to be favourable to Google - despite its many failing - it's stuff like this. While others are running cringe-inducing marketing campaigns or planning yet another patent lawsuit, Google gives users an immeasurably important feature like this. If you recently lost somebody, you will understand.
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RE[2]: But
by darknexus on Fri 12th Apr 2013 23:39 UTC in reply to "RE: But"
darknexus
Member since:
2008-07-15

"That's a potential advertising goldmine


How is a dead person an advertising goldmine? Live people are much, much more interesting.
"
Of course they are, and it's live people they'll get depending on your preferences. That's where the advertising goldmine is: Google looking at the dead person's data then corolating that with perhaps a relative or partner. That could get nasty.

Reply Parent Score: 2

RE[3]: But
by Sodki on Sun 14th Apr 2013 01:12 in reply to "RE[2]: But"
Sodki Member since:
2005-11-10

That's where the advertising goldmine is: Google looking at the dead person's data then corolating that with perhaps a relative or partner.


To be fair, I don't think the Google advertising platform works this way. Think simple.

Reply Parent Score: 2