Linked by Thom Holwerda on Thu 25th Apr 2013 21:56 UTC
Talk, Rumors, X Versus Y "According to new research from Strategy Analytics, global Android tablet shipments have increased 177 percent annually to 17.6 million units. The total number of tablets shipped in Q1 of 2013 was 40.6 million. Since 17.6 million of those 40 million tablets where powered by Android then it means that Android has a 43 percent global share. The other two big operating systems (and their respective eco-systems) in the global tablet market are Apple’s iOS and Microsoft’s Windows 8 RT. Apple still leads the race with a 48 percent market share, while Microsoft has managed to go from nothing (since Windows 8 RT is its first real tablet OS) to a 7.5 percent market share by selling some 3 million Windows based tablets." If these figures are even remotely accurate, we're going to see Android dominate the tablet (in market share) too. Not good. The Windows RT figures are a shimmer of hope, though.
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RE: Comment by Nelson
by toast88 on Sun 28th Apr 2013 14:13 UTC in reply to "Comment by Nelson"
toast88
Member since:
2009-09-23

The Windows numbers are encouraging


For whom? Sounds like Microsoft is someone we should feel pity for. Seriously, the day Microsoft files bankruptcy, I'll be throwing a party at my house. The trend looks promising.

Android numbers definitely surprised me, but I guess they're doing pretty well for themselves in the sub 10 inch market.


Android devices sell like hot cup cakes. Simply because Android offers greatest variety and options to choose from.

It should also be noted that for the Windows numbers the Surface retail availability


Yes, because Microsoft REDUCED orders:

http://www.ubergizmo.com/2012/11/microsoft-reportedly-reduces-order...

The Windows numbers are definitely a good vindication of Microsoft's strategy, but much work remains to be done.


The market share counts for the currently sold devices, not for all devices in use. That's a HUGE difference. Overall, the share of Windows 8/RT in the overall tablet market is negligible.

The interesting part I think is that Microsoft caught the tablet wave rather early


The iPad came out in January 2010, the Surface came almost 3 years later. You have a special definition of "early".

Adrian

Edited 2013-04-28 14:13 UTC

Reply Parent Score: 1

RE[2]: Comment by Nelson
by Nelson on Mon 29th Apr 2013 03:29 in reply to "RE: Comment by Nelson"
Nelson Member since:
2005-11-29


For whom? Sounds like Microsoft is someone we should feel pity for. Seriously, the day Microsoft files bankruptcy, I'll be throwing a party at my house. The trend looks promising.


Quite obviously for Microsoft. I also find it pretty sociopathic that you'd throw a party over the potential job loss of 90,000 employees. You have a twisted moral fiber that probably explains the rest of this useless comment.


Android devices sell like hot cup cakes. Simply because Android offers greatest variety and options to choose from.


Android did well for themselves by carving out a niche in the sub 10 inch market, prior to this, Apple was slaughtering them in the 10 inch category.

It was a smart play, but its important to be honest here. Android generally does well in environments with razor thin margins and extreme price erosion.

Apple refused to meet them at the price point they played at, so they essentially ceded that ground to a relatively uncontested Android device.

However, it is important to note that Androids' floundering tablet ecosystem sorely needed to finally achieve critical mass. I have to admit the speed with which these smaller screened devices ramped up in volume surprised me. The important part for Android now is maintaining this lead in shipped figures.



I was speaking about their limited brick and mortar presence, Microsoft resellers aren't even allowed to buy the Surface in bulk. Enterprises can't volume license either.

Microsoft is being understandably methodical, but its worth noting that a Surface retails for many times the price of a white label Android tablet or a $199 Nexus tablet. The ASPs on the Surface Pro SKUs have to be making even Apple envious. The things are like $1000 and still selling well enough to help Microsoft plug the revenue shortfall from a slowed PC market.



The market share counts for the currently sold devices, not for all devices in use. That's a HUGE difference. Overall, the share of Windows 8/RT in the overall tablet market is negligible.


I'm well aware, and I allude to much in the very same sentences you quote. It shows a general direction, and the situation is exactly the same for Android tablets.

The Android tablet installed base isn't terrific, but it doesn't matter as much as showing a recent uptick in Android sales.

The sheer size of the market and volumes shipped distort market share to the extent that it no longer conveys relevant information. You're going to be dwarfed by Apples numbers. This is why shipment market share, or a three month market share is a lot more indicative of times and trends as a whole.


The iPad came out in January 2010


It could've come out in 2003, the volumes in the tablet space are still miniscule compared to say the degree of saturation in the mobile phone market. There is clearly a lot of opportunity left.

Reply Parent Score: 2