Linked by Thom Holwerda on Wed 29th May 2013 16:59 UTC
Apple At the D11 conference, Apple CEO Tim Cook once again took the stage to be interviewed by Walt Mossberg and Kara Swisher. While most of the interview can be replicated by picking and reading 10 random Apple fanblog stories - there were still a number of very interesting things that warrant some closer scrutiny.
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RE: Comment by leos
by unclefester on Thu 30th May 2013 06:12 UTC in reply to "Comment by leos"
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Mind boggling why people continue to think a manufacturer that has always targeted the mid to high range of the market should suddenly completely reverse direction and target the bottom of the barrel. Complete lack of business logic there.

You obviously know nothing about the real world of business.

Apple has been a mass market brand for at least a decade (school kids buy them). Apple buyers merely confuse excessive prices with prestige. Apple has none of the characteristics of a genuine luxury brand (scarcity, exotic material etc).

Most high end fashion houses sell inexpensive entry level items such as sunglasses, hosiery and scarves. These are usually made under licence in Asian factories.

Audi, Mercedes and BMW have all moved to a high volume manufacturing model. They all produce affordable entry level models. [Most Audis are simply Skoda/VW models with a different body style.]

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