Linked by Thom Holwerda on Fri 26th Jul 2013 16:56 UTC
In the News "According to the CONTEXT data, Android tablets now account for 61.2 percent of the Western European tablet market, more than double the 25.1 percent recorded the same time last year. Apple iOS devices, meanwhile, fell to 37.2 percent of Western European tablet market sales by distribution, from 71.2 percent at the same time last year." This is nothing short of a catastrophic collapse of iPad market share in Europe. Furthermore, "This analysis also screens out the effect of Windows 8, credited in some quarters with helping to drive increased tablet market share and cut into Appleā€™s tablet lead, but in fact with little to no impact, according to CONTEXT." And yes, Windows 8 on tablets is a dud.
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RE: Something seems a bit off...
by przemo_li on Sat 27th Jul 2013 07:22 UTC in reply to "Something seems a bit off..."
przemo_li
Member since:
2010-06-01

You mean, that you can not distinguish between:

SALE NUMBERS

and

USAGE NUMBERS

??

You sir need a quick crash course of statistics applied:

Sale numbers report how many NEW devices where sold (or delivered to shops, and then those are SHIPMENT numbers). Those numbers represent current trend, and are useful in assessing how many out of every 10 customers would choose given product. (In Europe its ~6 for Android and ~3 for iOS..)

Usage numbers, show how many persons USE given thing while doing something SPECIFIC. Internet usage show, how many use iOS to browse internet, and how many use Android to browse Internet. Those stats are useful in assessing who is your primary target right now. Who is most likely to use your service/good/whatever.


First category is used to assess current trends, second is used for assessing INSTALLED BASE (-> how many devices/users of each are out there in given region).

Reply Parent Score: 4

kristoph Member since:
2006-01-01

If the sales numbers by this analyst (or for that matter global IDC numbers) are as then Android tablets should now be almost as numerous then iPad's.

Arguably, the OS usage gap should be shrinking. In contrast, usage reports suggest that this is not the case making the sales numbers 'a bit off'.

Reply Parent Score: 1

Tony Swash Member since:
2009-08-22

What would be great is if Android device vendors just posted real audited shipment figures each quarter like Apple. It is noticeable that although Google does post device activation figures every so often it does not routinely posts actual device sales figures as part of it's quarterly financial returns. Neither does Samsung.

At the new Nexus 7 launch event two days ago Google reported it had activated 70 million Android tablets to date. Apple have sold around 160 million iPads to date (over a longer period). Android tablet sales appears to be accelerating. The trend in Apple's tablet sales will be clearer in the next holiday quarter when we can compare comparable quarters.

Reply Parent Score: 1

JPisini Member since:
2006-01-24

What would be great is if Android device vendors just posted real audited shipment figures each quarter like Apple. It is noticeable that although Google does post device activation figures every so often it does not routinely posts actual device sales figures as part of it's quarterly financial returns. Neither does Samsung.

At the new Nexus 7 launch event two days ago Google reported it had activated 70 million Android tablets to date. Apple have sold around 160 million iPads to date (over a longer period). Android tablet sales appears to be accelerating. The trend in Apple's tablet sales will be clearer in the next holiday quarter when we can compare comparable quarters.



Google posts activation figures because that includes everytime a user tries a new Rom and sets up their account. I like Google and have both an Android phone and tablet but activation numbers are not accurate. I have put maybe 50 Roms on my phone and 3 on my new tablet. I am not 53 people but I am counted as such. It is like Microsoft licenses. I bought a refurbished laptop it came with Windows I use Linux I am still counted as a Windows user even though I don't use the OS that came with the machine.

Reply Parent Score: 1

kristoph Member since:
2006-01-01

You sir, cannot count. If you take the sales numbers (from IDC say) over the last several years, globally, you will find there were almost as many Android tablets sold as iPad's.

So, in theory, there is now as many Android tablets out in the wild as there are iPad's.

Usage should therefore be about the same, right? But usage is not the same, iPad's are 10x more prevelant on the Web then Android tablets.

So either the sales numbers are inflated in favor of Android or the usage numbers are inflated in favor of the iPad.

Logic, it's good for you, try it.

Reply Parent Score: 2