Linked by Thom Holwerda on Mon 29th Jul 2013 21:19 UTC
PDAs, Cellphones, Wireless Nokia's vice president Bryan Biniak: "We are trying to evolve the cultural thinking [at Microsoft] to say 'time is of the essence'. Waiting until the end of your fiscal year when you need to close your targets, doesn't do us any good when I have phones to sell today." Later Biniak adds: "As a company we don't want to rely on somebody else and sit and wait for them to get it right." There was a simple solution to this problem.
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RE: Comment by typeo
by jphamlore on Tue 30th Jul 2013 19:36 UTC in reply to "Comment by typeo"
jphamlore
Member since:
2011-02-15

I think Blackberry formerly RIM is the perfect illustration of how self-defeating the mobile device strategy was of trying to cut costs by not having one's own ARM SoC. Just since 2008, now Blackberry is using Marvell's chips, now it's using Texas Instruments' chips, and finally it has switched to Qualcomm.

The business theory of sucking one supplier dry then moving on to the next only works if there are still suppliers left who are willing to work at a cheaper price, who are reasonably up-to-date in technology, and who have the scale for one's business.

While Blackberry was wasting time switching SoCs while also switching to a new OS, an Apple could concentrate on optimizing its software for its own hardware, with one hardware switch from Infineon to Qualcomm baseband chipsets.

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