Linked by Thom Holwerda on Wed 7th Aug 2013 17:44 UTC
Windows IDC released its smartphone shipment numbers for the second quarter of 2013, and other than the usual stuff (Android at 80%, iOS down to 13.3% due to lack of a new model), the Windows Phone figures are interesting.

Windows Phone posted the largest year-over-year increase among the top five smartphone platforms, and in the process reinforced its position as the number 3 smartphone operating system. Driving this result was Nokia, which released two new smartphones and grew its presence at multiple mobile operators. But beyond Nokia, Windows Phone remained a secondary option for other vendors, many of which have concentrated on Android. By comparison, Nokia accounted for 81.6% of all Windows Phone smartphone shipments during 2Q13.

Over the past 12 months, Windows Phone went from 3.1% market share to 3.7%. This means that while shipments of Windows Phone devices are growing, they're barely growing any faster than the industry as a whole. Still, it's crazy to see there's less than a 10 percentages points difference between Windows Phone and iOS.

Another potential problem is that Microsoft is effectively entirely dependent on Nokia. If Nokia falters, Windows Phone falters. Other vendors have essentially lost all interest in the platform, and as such, Microsoft has a a very strong impetus in keeping Nokia going. Still, I'm pretty sure that the Surface phone is ready to go at a moment's notice.

They're going to need it.

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I never know what numbers to believe
by Priest on Wed 7th Aug 2013 19:34 UTC
Priest
Member since:
2006-05-12

The Android at 80% and iOS at 13.3% measure worldwide phone sales.

When you look at other data at places like this one things change a bit: http://techland.time.com/2013/04/16/ios-vs-android/


In terms of US smartphone sales Andoid is 51% and iOS is 43%. When you look at things like App downloads and web browser statistics it is again pretty close.

Apple still leads in app store sales by a healthy amount. I think the 6:1 sales ratio is a little misleading because clearly many of those devices (more than half) are ending up in the hands of people not using them as smart phones.

Most of the Android sales numbers are to people using them as a replacement for Symbian as a cheap feature phones so the comparison is a little apples to oranges.

Reply Score: 3

gan17 Member since:
2008-06-03

When you look at other data at places like this one things change a bit: http://techland.time.com/2013/04/16/ios-vs-android/

I'm pretty sure you can visit 50 different sites and get 50 different pie charts/graphs, each accompanied with their own story/spin. Soon, the only way we'll be able to get any sort of reliable estimate is by searching for disposed handsets in landfills and those that float up the Pacific trash vortex.

Edited 2013-08-07 21:29 UTC

Reply Parent Score: 2

Tony Swash Member since:
2009-08-22

The Android at 80% and iOS at 13.3% measure worldwide phone sales.

When you look at other data at places like this one things change a bit: http://techland.time.com/2013/04/16/ios-vs-android/


In terms of US smartphone sales Andoid is 51% and iOS is 43%. When you look at things like App downloads and web browser statistics it is again pretty close.

Apple still leads in app store sales by a healthy amount. I think the 6:1 sales ratio is a little misleading because clearly many of those devices (more than half) are ending up in the hands of people not using them as smart phones.

Most of the Android sales numbers are to people using them as a replacement for Symbian as a cheap feature phones so the comparison is a little apples to oranges.


I agree. The problem with platform market share in the mobile device markets is it's not a good proxy for anything. Saying X% of devices run a particular OS carries as much meaning as saying X% of devices are coloured black unless market share directly connects to, and therefore is a good proxy measure of, other important characteristics of platform performance.

One of the interesting things about the way Jobs changed the way Apple did things after 1997 was to change the focus inside Apple from competing with Windows to competing with PC OEMs (note how the alternative character in the Mac Vs PC ads was a PC and not Windows). Apple couldn't dent Windows market share (and market share was a reasonably good proxy for important platform metrics in the PC market) and instead to think much more about competing with PC OEMs. What's interesting about the phone market is not so much the disparity between iOS and Android as the disparity between Apple and Samsung on one side (both big profitable and engaged in intense competition with each other) and all the other Android OEMs scraping by on razor thin margins. And also lurking is the great unknown of the 'white box' Chinese handset makers who make up a huge chunk of the handset market, will they continue to grow, at whose costs, how does their sales success effect Google services etc. The next five years are going to be incredibly interesting.

Reply Parent Score: 3

chithanh Member since:
2006-06-18

There is not one single number to believe.

In terms of US smartphone sales Andoid is 51% and iOS is 43%. When you look at things like App downloads and web browser statistics it is again pretty close.

Of course, if you measure different things then you get different results. IDC is looking at worldwide smartphone share, and their numbers usually roughly match those from the other big analyst houses (Canalys, Gartner, Strategy Analytics).

If you look at US market share like e.g. comScore does, then you will of course see something very different: A market where phones are heavily subsidized by carriers through postpaid contracts, which is not common in most other parts of the world.

And if you look at usage statistics then you will measure installed base and behavior of the demographic that uses a particular platform.

Reply Parent Score: 3

Bill Shooter of Bul Member since:
2006-07-14

I think the 6:1 sales ratio is a little misleading because clearly many of those devices (more than half) are ending up in the hands of people not using them as smart phones.


What the heck does that even mean? Is that measurable? How?

Reply Parent Score: 2

Priest Member since:
2006-05-12

It means they aren't being used as smart phones with data plans and such. Those devices are cheap Symbian replacements.

It is measurable because you can measure the ways people use their smartphones. Things like US smartphone sales (with data plans), app store downloads, web traffic statistics etc. paint a a much more accurate picture than worldwide raw android sales.

In the US the smartphone market share is closer to 50/50 with Android more ahead in other parts of the world. iOS users tend to use their phones more and spend more money in the app store which is part of the reason why devs usually target that platform first.

Not to say the 6:1 ratio isn't interesting. How long before the cheap phones even in undeveloped countries match my smartphone from a few years ago? Probably not long even though 3G and 4G network build outs in those parts of the world will be slow going.

Reply Parent Score: 1

dsmogor Member since:
2005-09-01

Replacing sturdiness and long battery life for range of unused features would be a sign of huge cluelessness.

Reply Parent Score: 2