Linked by Thom Holwerda on Thu 19th Sep 2013 22:25 UTC
Apple

Great interview with Apple's executives.

When Apple got into the mobile business, it was Nokia’s world. The Finnish company was considered something of a miracle worker. "I'm old enough to remember when Nokia had margins of 25 percent, and there was absolutely no way they were going to be dislodged from their leadership position," says Kuittinen of research firm Alekstra. Says Cook, "I think [Nokia] is a reminder to everyone in business that you have to keep innovating and that to not innovate is to die."

Quite true. If a fingerprint scanner and a 64bit ARM chip are innovation, time will tell, but for now, Apple is surely still atop of its game. The amazing load of iOS 7 application updates and the rapid adoption of Apple's latest is testament to that.

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Comment by BenGildenstein
by BenGildenstein on Fri 20th Sep 2013 16:11 UTC
BenGildenstein
Member since:
2013-09-20

QUOTED FROM ARTICLE: "When Apple got into the mobile business, it was Nokia’s world. The Finnish company was considered something of a miracle worker. "I'm old enough to remember when Nokia had margins of 25 percent, and there was absolutely no way they were going to be dislodged from their leadership position," says Kuittinen of research firm Alekstra. Says Cook, "I think [Nokia] is a reminder to everyone in business that you have to keep innovating and that to not innovate is to die."


This is classic mis-direction from highly adept marketers. Innovation isn't strictly required for a company to succeed, sales are. Now I can appreciate that innovation can help, but consider the iPhone 5s as a product:

It has a slightly faster CPU/GPU, a thumb scanner, a slightly better camera, a slightly different colour, and the OS has slightly different graphics and animation. These can certainly be considered innovations, but they are merely incremental improvements.

I would posit that Nokia has at least "innovated" this much, and certainly changed much more relative to its earlier phones as it has switched to Windows Phone. But I would also say that Nokia has failed to sell devices -- and this is the reason for their downfall. It's not lack of innovation, it's lack of sales.

Apple has a wonderful way of convincing the public that minor bumps in phone features are real innovation, and then use their popularity and high sales to justify the claim of innovation magnitude. And the public eats it up. But it's easy to see that this is logically invalid. What Apple does really well, is selling devices which is in no small part thanks to amazing marketing, PR, customer satisfaction, auxiliary services, customer support, etc.

As for innovation: there are plenty of companies that are innovating at least as much, with far lower sales and market penetration.

I'll say it again: innovation doesn't lead to success, sales do.

Reply Score: 3

RE: Comment by BenGildenstein
by ilovebeer on Sat 21st Sep 2013 07:03 in reply to "Comment by BenGildenstein"
ilovebeer Member since:
2011-08-08

It has a slightly faster CPU/GPU, a thumb scanner, a slightly better camera, a slightly different colour, and the OS has slightly different graphics and animation. These can certainly be considered innovations, but they are merely incremental improvements.

None of that is anything I need, little of it is something I want (if you could even call it wanting), and none of it is breaking any new ground. Innovative is absolutely not a word I would use to describe the iPhone 5s/5c. Not even close. Furthermore, you can debate whether or not some of that stuff qualifies as an improvement.

Reply Parent Score: 3

BenGildenstein Member since:
2013-09-20

"None of that is anything I need, little of it is something I want (if you could even call it wanting), and none of it is breaking any new ground. Innovative is absolutely not a word I would use to describe the iPhone 5s/5c. Not even close. Furthermore, you can debate whether or not some of that stuff qualifies as an improvement."


They definitely qualify as innovations relative to Apple's prior products and to that of the industry; albeit they are marginal ones (as I have argued above).

Definition of the word 'innovation':
1. The act of introducing something new.
2. Something newly introduced.


(courtesy of thefreedictionary.com)

Edited 2013-09-21 16:58 UTC

Reply Parent Score: 1

RE[2]: Comment by BenGildenstein
by mkone on Tue 24th Sep 2013 00:14 in reply to "RE: Comment by BenGildenstein"
mkone Member since:
2006-03-14

"It has a slightly faster CPU/GPU, a thumb scanner, a slightly better camera, a slightly different colour, and the OS has slightly different graphics and animation. These can certainly be considered innovations, but they are merely incremental improvements.

None of that is anything I need, little of it is something I want (if you could even call it wanting), and none of it is breaking any new ground. Innovative is absolutely not a word I would use to describe the iPhone 5s/5c. Not even close. Furthermore, you can debate whether or not some of that stuff qualifies as an improvement.
"

Every improvement is incremental. No one reinvents everything about anything anymore. The Samsung Galaxy S4 was an incremental improvement on the S3, as is the iPhone 5S over the iPhone 5.

According to Apple, they:
- Doubled the computing power of the new iPhone compared to the older one
- Improved the camera significantly
- Added a motion co-processor to offload background processing on to and to save battery life
- Added a two tone flash to improve pictures taken with the flash
- Overhauled the look and feel of iOS
- Included a fingerprint scanner on their phone
- 13 LTE bands on one phone
- Activation lock (that can't be defeated by doing a reset)

If you trawl back into the archives on this site, lesser innovations were greeted with much more hype here. Examples include:
- Face unlock
- Windowing on a phone (seriously)
- Dual camera
- Group play
- The much hyped NFC

Reply Parent Score: 2