Linked by Thom Holwerda on Mon 23rd Sep 2013 22:52 UTC
Apple

Apple today announced it has sold a record-breaking nine million new iPhone 5s and iPhone 5c models, just three days after the launch of the new iPhones on September 20. In addition, more than 200 million iOS devices are now running the completely redesigned iOS 7, making it the fastest software upgrade in history.

Impressive.

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RE[8]: Apples and Oranges
by galvanash on Tue 24th Sep 2013 04:48 UTC in reply to "RE[7]: Apples and Oranges"
galvanash
Member since:
2006-01-25

I don't see why it's not comparable.


2012 - Apples releases 1 new phone, and announces a price reduction on the current model. In the launch weekend press release, they announce they sold 5 million of the new phone, no mention of volumes of the now price-reduced model.

2013 - Apple releases 2 new phones, one is actually a new model, the other is a re-badged and repackaged version of the current model to reduce manufacturing costs. In the launch weekend press release, they announce they sold 9 million of both phones, no mention of volumes of either one individually.

Media immediately starts writing stories comparing 9 million to 5 million, because like wow! 9 million is an awful lot more than 5... Not a drop of ink on pointing out the difference in how those two numbers were arrived at...

It isn't comparable because it is two different things. Is that not obvious?

Reply Parent Score: 2

RE[9]: Apples and Oranges
by jared_wilkes on Tue 24th Sep 2013 11:07 in reply to "RE[8]: Apples and Oranges"
jared_wilkes Member since:
2011-04-25

I've yet to read a story that isn't quite clear that there are two new things.

Reply Parent Score: 2