Linked by Thom Holwerda on Sat 5th Oct 2013 11:34 UTC

Microsoft is talking to HTC about adding its Windows operating system to HTC's Android-based smartphones at little or no cost, people with knowledge of the matter said, evidence of the software maker's struggle to gain ground in the mobile market.

Terry Myerson, head of Microsoft's operating systems unit, asked HTC last month to load Windows Phone as a second option on handsets with Google's rival software, said the people, who asked not to be identified because the talks are private. Myerson discussed cutting or eliminating the license fee to make the idea more attractive, the people said. The talks are preliminary and no decision has been made, two people said.

I hope HTC and every other Android OEM flips Microsoft the bird. The shoe's on the other foot now, Redmond.

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RE[3]: Comment by Hayoo!
by acobar on Sun 6th Oct 2013 14:04 UTC in reply to "RE[2]: Comment by Hayoo!"
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Self-respecting vendors can't just provide two operating systems and leave them plagued with bugs.

Vendors are out to make money. It has nothing to do with self-respecting. They will make alliances when they see fit, i.e., when it boost their chance to make money now or in future and lowers the risk associated to their business by searching for better position themselves on an ever evolving "battle field".

That, on the other hand, means they will have to come up with a way to partition both operating systems effectively such that whatever happens to one (e.g. full update, user-initiated factory reset) will not affect the other but, at the same time, both operating systems should be able to expose and access the same set of user data (contacts, messages, media, and other files).

Multimedia data: yes; the other things: I am not so sure. First, it is not that hard to have more than one operating system on new devices, they have plenty of storage and we have years of experience. Microsoft regularly did make things harder than should be but it is the underdog on phones. Most of people use webmail on phones, so no problem there, social media is stored on web by default. Contacts are also not that hard to share.

However, I don't think investing or even participating in a competitor's endeavors would resonate well in the ears of business people, unless acquisition is part of their plan.

Aside from Amazon, Google and Samsung which other Android vendor can provide a good app store to their customers? Probably none. They don't have the leverage to offer music, movies, books and other things nor the needed infra-structure. So it leaves the manufacturer to make money only from devices sales (or bundled apps that give almost nothing and are "one-time" income) on a very disputed market. They don't make a lot of money from sales, for sure, and every new model brings a new round of uncertainty. Would you try to improve your situation by attaching to a new source of income that is not an "one-time" type? Yes, that is roughly speaking what most of us are doing on software. Vendors are migrating from the "on-time" income model to something that is spread on time. The difference is that on software, they use training, support, customization, maintenance and updates. On devices, it would be what consumers may use their devices for: consume data (i.e., music, video, books and all) and services (apps, support and updates). I actually think that in the end it could foster the quality of the devices and this is also why I call it an investment, vendors would commit their time and resources and even sacrifice part of their "on-time" income to get a better reward through time.

The problem with this reasoning? What incentive a top vendor has to use this kind of strategy? None, it would try to get most for itself. But this is not the position MS is on now, is it?

Edited 2013-10-06 14:10 UTC

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