Linked by Thom Holwerda on Thu 10th Oct 2013 16:37 UTC

Insightful article by John Gruber.

So the irony here is that iOS vs. Android (or, if you prefer, iPhone and iPad vs. commodity smartphones and tablets) is in fact a replay Mac vs. Windows - but not in the way that most who make the comparison would have you believe. Judging by its actions, Apple is keenly aware of the lessons to be learned from 20 years ago. To wit, this has nothing to do with focusing on raw market share, and everything to do with keeping the pedal to the metal on design and quality. If Apple maintains a lead over its rivals in those regards, the Mac suggests that Apple can occupy a dominant, stable, long-term position as the profit leader in the mobile market as well - a market that is already bigger than the PC market ever was, and unlike the PC market, is still growing.

As insightful as the article is, it does pivot on the assumption that Apple does, indeed, "[maintain] a lead over its rivals" in design and quality. Design is largely a matter of taste, but as far as quality goes, Apple has, in my view, been surpassed in almost every aspect by Android - at least, when it comes to software. And let's not even get started on internet services, where Apple is a complete and utter joke compared to its competitors. As far as hardware goes, however, Apple's supposed lead is harder to debate - I've held a lot of phones and tablets in my hands over the years, and while many come close to Apple's, I've never held anything that outright surpassed it (save for maybe the HTC One which no one is buying).

Unsurprisingly, Gruber believes Apple does maintain that lead, and as such, arguing his point becomes relatively easy. However, if you ascribe to the view that Android has surpassed iOS in quality (and certainly in design, in my view), it becomes a lot harder to accept that Apple can, this time, avoid the trap it fell into in the '90s.

Now, before people will twist and turn this into me saying Apple is doomed - I don't believe for a second that it is. However, that doesn't mean a repeat of the '90s is somehow magically off the table - Apple has a lot of work to do in order to avoid it. As Tom Dale stated so aptly almost a year ago, "Google is getting better at design faster than Apple is getting better at web services". With Motorola and the Moto X, design might not be the only thing Google is getting better at faster.

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RE: Phones vs tablets
by ze_jerkface on Thu 10th Oct 2013 17:33 UTC in reply to "Phones vs tablets"
Member since:

I agree. While I think Android is fine for phones I don't recommend it for tablets, especially for existing iPhone owners. The latest Nexus 7 is a nice tablet but I still don't consider the savings to be worth choosing it over the iPad mini. The overall experience just isn't on par yet.

But.... Android tablets keep improving at all levels. Once $99 Android tablets are "good enough" it will be much harder for Apple to convince average consumers to pay the premium. It's not just about initial savings, at $99 they will have the advantage of being disposable. Kid put a scratch in it? No big deal, just grab another when at costco.

Reply Parent Score: 3

RE[2]: Phones vs tablets
by pandronic on Thu 10th Oct 2013 22:53 in reply to "RE: Phones vs tablets"
pandronic Member since:

My 2.5yo Asus Transformer mark I is really incredible after I installed a custom 4.2.2 ROM - smooth as butter, great looking, great battery and all the apps I need. I wouldn't trade it for a free last gen iPad.

Reply Parent Score: 4

RE[3]: Phones vs tablets
by darknexus on Thu 10th Oct 2013 23:18 in reply to "RE[2]: Phones vs tablets"
darknexus Member since:

My 2.5yo Asus Transformer mark I is really incredible after I installed a custom 4.2.2 ROM - smooth as butter, great looking, great battery and all the apps I need. I wouldn't trade it for a free last gen iPad.

Maybe not, but you're missing the point. Most people don't want to install custom roms. They wouldn't even know what that meant. Tech lovers like us get a lot out of that, but the iPad isn't targeted towards us. It's targeted at those who want a no fuss tablet, and who are willing to accept a few restrictions in order to have it. Remember, these are the kind of people that often think clicking on everything that jumps out at them is a good idea; the kind of people, in short, that can't even keep their laptops running smoothly for a month. This is the market Apple targets with the iPad, though it has found success among some segments of power users as an auxiliary device.

Reply Parent Score: 2