Linked by Thom Holwerda on Tue 26th Nov 2013 21:36 UTC

What's the current Windows Phone landscape look like? There's really no better way to tell than by looking at the data from AdDuplex. The cross-promotion network for both Windows Phone and Windows 8 gives us insight that we might not get from places like IDC or comScore. We’ve got the report for this month and so far the biggest trend for this month is that the Lumia 520 continues to dominate.

Telling numbers. Cheap Lumia's dominate the Windows Phone market, with flagship devices taking a backseat. On top of that, Nokia absolutely owns Windows Phone now - more than 90% of Windows Phone devices currently in use are Nokia's. This means that effectively, Windows Phone is now a Microsoft platform in both software and hardware, which comes as no surprise since HTC and Samsung aren't really feeling it anymore.

Also interesting is that Windows Phone 7 is still quite important - almost 25% of Windows Phone devices run 7.x. This means that if application developers want to focus on the latest and greatest alone, they'll have to forego 25% of the already relatively small Windows Phone userbase.

Thread beginning with comment 577502
To read all comments associated with this story, please click here.
Small, but rising userbase
by Bishi on Wed 27th Nov 2013 00:26 UTC
Member since:

Use any recent Nokia for a few days, and you will understand why Windows Phone userbase is growing not because of the ad campaigns, but via word of mouth. They are incredibly well done devices, solid phones, crafted to make sure every feature in them works well.

WP8 has issues, we all know it. The app ecosystem isn't as mature as Google's or Apple's, but there are no holes in it, and every service that doesn't have an official app has a high quality third party app. The key thing to note here is that buying a WP device now doesn't make you an early adopter anymore.

The WP platform will rise. Because Nokia made a huge push, and it's paying off now. Because Microsoft is moving in the same way they did with Xbox, making a dent in an already established market. And because WP users are happy.

Disclaimer: I bought a Lumia 920 just because I could get it at a huge discount. I expected little more than a feature phone with a great camera. I was very wrong.

Reply Score: 2

RE: Small, but rising userbase
by Fergy on Wed 27th Nov 2013 09:08 in reply to "Small, but rising userbase"
Fergy Member since:

Disclaimer: I bought a Lumia 920 just because I could get it at a huge discount. I expected little more than a feature phone with a great camera. I was very wrong.

You got a WP phone because you wanted _a_ phone and could get a discount. You set the lowest bar for a phone and _surprise_ you were pleasantly surprised.

Reply Parent Score: 4

Bishi Member since:

My plan was to use the 920 until the new Nexus came out, then give the 920 to a family member. I ended up keeping the 920, and advising everyone I know to forget about low end and midrange Chinese Android phones. Go high, or go Nokia.

Reply Parent Score: 1

lucas_maximus Member since:

I currently have a Samsung S3 Mini, mainly because in Gibraltar they don't sell a lot of Windows phones.

A lot of people that do have a Windows phone in gib, do like them.

So I think there is some truth in what you are saying.

Reply Parent Score: 3