Linked by Thom Holwerda on Tue 26th Nov 2013 21:36 UTC

What's the current Windows Phone landscape look like? There's really no better way to tell than by looking at the data from AdDuplex. The cross-promotion network for both Windows Phone and Windows 8 gives us insight that we might not get from places like IDC or comScore. We’ve got the report for this month and so far the biggest trend for this month is that the Lumia 520 continues to dominate.

Telling numbers. Cheap Lumia's dominate the Windows Phone market, with flagship devices taking a backseat. On top of that, Nokia absolutely owns Windows Phone now - more than 90% of Windows Phone devices currently in use are Nokia's. This means that effectively, Windows Phone is now a Microsoft platform in both software and hardware, which comes as no surprise since HTC and Samsung aren't really feeling it anymore.

Also interesting is that Windows Phone 7 is still quite important - almost 25% of Windows Phone devices run 7.x. This means that if application developers want to focus on the latest and greatest alone, they'll have to forego 25% of the already relatively small Windows Phone userbase.

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Comment by Nelson
by Nelson on Wed 27th Nov 2013 00:43 UTC
Member since:

Also reaching a milestone was Microsoft's Windows Phone, which grew an amazing 156.0% year over year. Granted, volumes started from a small base of 3.7 million units a year ago and overall market share is still less than five percent. But Microsoft's efforts, with Nokia's support behind it, helped drive the platform into multiple tiers and price points.

“The winner of this quarter is Microsoft, which grew 123%,” writes Gupta, who says that the Microsoft deal to acquire the devices and services business is a good thing because it will “unify effort and help drive appeal of [the] Windows ecosystem.”

but Microsoft increased its share of the market to 4%. It increased its shipments by 185% to 9.2 million units against Q3 2012, which helped to place it as the second biggest OS in 19 countries, most notably Finland, with a 39% share; Vietnam, with 16%; Italy, with 15%; Thailand, with 11%; Turkey, with 11%; and Russia, with 8%. ‘Nokia’s new Lumia handsets will help shore up this position in the holiday quarter, but Microsoft and Nokia must ensure that momentum is kept up well into the New Year as the acquisition goes through to completion,’ said Jessica Kwee, Singapore-based Analyst.

The latest smartphone sales data from Kantar Worldpanel ComTech, for the three months to September 2013, shows Windows Phone now makes up one in 10 smartphone sales across the five major European markets*, has overtaken iOS in Italy, and is gaining momentum in emerging markets

At this point the momentum is undeniable.

Reply Score: 3

RE: Comment by Nelson
by reduz on Wed 27th Nov 2013 00:53 in reply to "Comment by Nelson"
reduz Member since:

I'm not really sure if it's the success of Windows Phone as much as people's trust in Nokia.

I'm inclined to think it's the later because a) most of the sales were from the cheap models, which are sturdy as hell (The 620 is strong like a brick). b) other Windows Phone vendors got zero interest.

It will be interesting to see if they can keep the momentum once they lose the Nokia brand, as the Microsoft brand is not nearly as strong.

Reply Parent Score: 6

RE[2]: Comment by Nelson
by Nelson on Wed 27th Nov 2013 01:01 in reply to "RE: Comment by Nelson"
Nelson Member since:

I think Q1 and Q2 of 2014 will go a long way towards answering that question.

If Microsoft can replicate Nokia's momentum in house with their resources then things might get interesting.

I'm hopeful because its Nokia employees led by Nokia executives heading the devices division within Microsoft.

Edited 2013-11-27 01:14 UTC

Reply Parent Score: 4

RE: Comment by Nelson
by ricegf on Wed 27th Nov 2013 10:47 in reply to "Comment by Nelson"
ricegf Member since:

Yes, Nokia sold more phones this quarter then last. But taking a percentage change in a market percentage can be very misleading when dealing with small players like Nokia - though the press certainly loves the underdog angle.

Apple actually had a larger increase in number of phone sold than Nokia - and this in the quarter *before* the iPhone 5 release, typically the calm before the storm.

The jump in Android sales was, of course, massively larger than Nokia's.

So while Nokia sales are definitely trending in the right direction, they are still losing ground in raw numbers. The next few quarters will tell if Microsoft can buy enough market share for their new division to stick around, or if the rash of new platforms landing next year will steal their momentum. Or whether the market will become Android and debris (God forbid!).

Reply Parent Score: 2

RE[2]: Comment by Nelson
by Nelson on Wed 27th Nov 2013 17:16 in reply to "RE: Comment by Nelson"
Nelson Member since:

Listen to what you're saying: The jump in Android (a collection of OEMs licensing the same OS) was massive compared to Nokia (a single OEM).

Break Android figures down into individual OEMs and you'll see that Nokia is growing faster than the other top OEMs and has been doing so for the past year.

As I sourced, every major analyst can acknowledge that these numbers are good for Windows Phone. Why can't you?

Reply Parent Score: 3