Linked by Thom Holwerda on Tue 26th Nov 2013 23:03 UTC

Microsoft has enlisted the reality-television series "Pawn Stars" in its ongoing campaign to bash rival Google.

An online video ad released Tuesday mimics the plot set up of "Pawn Stars," which features people toting precious or odd objects for appraisal at a Las Vegas pawn shop. In Microsoft's fictional telling, a woman is trying to trade in a Chromebook, a no-frills laptop powered by Google software.

"The only problem with Microsoft is they just have no taste, they have absolutely no taste."

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Comment by ricegf
by ricegf on Wed 27th Nov 2013 12:29 UTC
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As part of what are called “Chrome fighter” incentives, Microsoft about six months ago began offering computer makers discounts on Windows software to encourage them to focus on Microsoft PCs and not Chromebooks

First, that worked great with netbooks when Windows was a "must have" OS, but it looks kind of silly (and sadly desperate) now that Windows has a shrinking minority of the consumer market.

Second, if ChromeOS is "pathetic", why would Microsoft even offer "Chrome fighter" incentives? Did I miss the "Debian fighter" incentives, or the "Haiku fighter" incentives? Microsoft has inadvertently granted a huge endorsement to Google's desktop competitor.

In fact, they seem to be advertising more against an array of interesting Google products rather than for their own languishing products - or maybe it's just that Microsoft's ads for Google products are more interesting than Microsoft's ads for their own products.

Yep, they should fire their ad agency today.

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