Linked by Thom Holwerda on Mon 2nd Dec 2013 23:52 UTC
In the News

We're excited to share Prime Air - something the team has been working on in our next generation R&D lab.

The goal of this new delivery system is to get packages into customers' hands in 30 minutes or less using unmanned aerial vehicles.

On the one hand, this is insanely cool, awesome, and scifi.

On the other hand, with timeframes like this and the big 60 Minutes reveal, it smells like a marketing trick during the holiday shopping season.

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Energy cost?
by emarkp on Wed 4th Dec 2013 16:21 UTC
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Does anyone have a ballpark figure on the cost in energy for this? It's a lot cheaper to roll a vehicle than to fly one, and cheaper to use fixed wing vs copter.

I think Huff Po got this one right:

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