Linked by Thom Holwerda on Fri 15th Aug 2014 11:33 UTC

Speaking of Windows Phone - it seems like it's not happening.

Telecom executives for years have trumpeted the need for a new cellphone platform to provide a counterweight to the dominance of Google's Android and Apple's iOS. Maybe it could be BlackBerry. Or maybe Windows.

Or maybe not. According to the data from IDC, the two top players are only getting stronger, grabbing 96.4% of global smartphone shipments in the second quarter, up from 92.6% a year ago.

Windows Phone’s share of shipments fell to 2.5% of the total from 3.4% a year ago, as shipments dropped by more than 9%. BlackBerry’s share fell to 0.5% from 2.8% - below the market share of the "other" category - amid a total collapse in shipments.

This is a two-horse race, and the rest is fighting over the scraps. Those scraps are enough for newcomers such as Jolla, who don't really need the massive numbers to keep a small company alive, but it's the death knell for platforms from larger, established companies with demanding shareholders.

So far, the whole Windows Phone experiment has been a disaster for Microsoft (and Nokia). They've had to pour so much money into Windows Phone just to keep it alive that it will take them 5-10 years before they will ever make any profit on the platform - and that's assuming it actually takes off. If it continues to muddle as it does now, it will remain a huge money pit - and at some point, shareholders and the new CEO will question its existence.

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Those who think iOS is so simple try this experiment: Find someone who has never used an iPhone. Hand one to them and tell them to turn on bluetooth. See how long it takes.

Reply Parent Score: 4

RE[6]: Two horses race not good
by ezraz on Mon 18th Aug 2014 14:07 in reply to "RE[5]: Two horses race not good"
ezraz Member since:

I'd have a hard time finding someone who has never used iOS at this point. I tried your test since I don't ever use bluetooth.

My first thought pretending to be an amateur was to search for it, but nothing found on Bluetooth because iOS only searches content, not the system itself. Dead end there.

Then I thought "must be in the settings". 1 click to open settings, 1 click to select bluetooth, 1 click to toggle it on.

Then I thought "aren't main settings in the drag-up control panel?" (that they stole from android ;-)). Yep, 1 drag up to access that, then 1 click to toggle bluetooth.

Assuming they know what Bluetooth is I don't see how that example shows the difficulty of using iOS. It's either 4 clicks from anywhere to go home>settings>bluetooth>toggle or it's 1 drag and 1 click from anywhere.

Reply Parent Score: 1

RE[6]: Two horses race not good
by ezraz on Mon 18th Aug 2014 14:15 in reply to "RE[5]: Two horses race not good"
ezraz Member since:

A better test might be to give the devices to 2nd graders, tell them to take some video, play some games, take a picture of themselves and send it to their parents (pre-loaded into the contacts list).

I've watched this sort of thing, and iOS seems to be much more intuitive. With various skins and ridiculousness on Android, you never know what you're getting. iOS works the same way every time, and has for about 8 years now. Consistent targeting, mode switching, and app focus goes a long way.

I've also observed a group of elderly given Kindles, given training on how to use them, given 2 books and credit to buy more, and about 90% of them give up due to the complication of the OS.

It's hard work, this UI design.

Reply Parent Score: 1