Linked by Thom Holwerda on Thu 23rd Jul 2015 10:21 UTC
Internet & Networking

Rupert Loman, owner of Gamer Network which boasts Eurogamer, Games Industry, Rock Paper Shotgun, VG247 and more within its network of sites, says that ad-blockers are a real threat to the future of journalism.

"Ad blocking is probably the biggest existential threat to the future of online games journalism," he told MCV.

Cry me a river.

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I totally agree.
by judgen on Thu 23rd Jul 2015 11:00 UTC
Member since:

I completely and totally agree with Thom on this. If your ads are unintrusive and not f*****g animated flash or unskippable video ads wasting the precious metered bandwith, most people have no trouble whitelisting the site if they get a friendly reminder from the site.

Just look at sites like OSNews, AOL reader or sweclockers, they all have done it the right way and the ads are not annoying and thus whitelisted.

Reply Score: 10

RE: I totally agree.
by feamatar on Thu 23rd Jul 2015 19:49 in reply to "I totally agree."
feamatar Member since:

Do we have any statistics on what number of adblockers use whitelists?

Reply Parent Score: 1

RE[2]: I totally agree.
by Alfman on Thu 23rd Jul 2015 20:37 in reply to "RE: I totally agree."
Alfman Member since:


Do we have any statistics on what number of adblockers use whitelists?

I don't have the answer. However another point would be that by default adblockplus has it's own whitelist advertisers can pay to be on:,2817,2476293,00.asp
Google, Amazon, Microsoft, and Taboola are among those who have paid up.
One digital media company, which asked not to be named, said Eyeo had asked for a fee equivalent to 30 percent of the additional ad revenues that it would make from being unblocked.

This default whitelist can be disabled easily enough, but it's an ironic twist that the adblock devs themselves are in a very strong position to demand a share of advertising income.

Edited 2015-07-23 20:38 UTC

Reply Parent Score: 3