Linked by Thom Holwerda on Sat 19th Sep 2015 14:37 UTC
Internet & Networking

Let's talk ad-blocking.

With the arrival of iOS 9, ad-blocking is coming to mobile in a big way, and it's causing a lot of talk all over the web. It is highlighting the internal struggle some feel about the practice, but also the hypocrisy of some of its staunchest proponents. So far, it seems like the real 'bloodbath' isn't taking place where people thought it would be - namely, publishers - but among personalities.

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The number of ads is insane
by jonsmirl on Sat 19th Sep 2015 16:18 UTC
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My ad blocker reports blocking between 500,000 and a million ads a year. No one is going to look at a million ads. A million ads are not advertising, it is annoying clutter and that's why I block most of it.

The correct solution is to eliminate 99% of ads and then raise the price on what is left by 100x. Then someone might actually start looking at them.

My Feedly RSS feed is insane. I can load it and AdBlock will block 1,500 ads a day in it. Some days it hits 2,000.

Edited 2015-09-19 16:20 UTC

Reply Score: 6