Linked by Thom Holwerda on Sat 19th Sep 2015 14:37 UTC
Internet & Networking

Let's talk ad-blocking.

With the arrival of iOS 9, ad-blocking is coming to mobile in a big way, and it's causing a lot of talk all over the web. It is highlighting the internal struggle some feel about the practice, but also the hypocrisy of some of its staunchest proponents. So far, it seems like the real 'bloodbath' isn't taking place where people thought it would be - namely, publishers - but among personalities.

Thread beginning with comment 618082
To view parent comment, click here.
To read all comments associated with this story, please click here.
RE[6]: The elephant in the room
by Wondercool on Mon 21st Sep 2015 09:09 UTC in reply to "RE[5]: The elephant in the room"
Member since:

Yes, I think that will happen with a lot of sites I have to admit. The process has already started. But I think you can't do this for a long time as visitors will see through this and move to other sites.

Some sites already operate 'skeleton' operations. Minimum effort, for maximum revenue. An example are these BGR 'articles' (picked from the homepage):

"8 tiny-but-terrific iOS 9 features you may have missed"
"15 hidden features in iOS 9"
"6 free tools that stop Windows 10 from spying on everything you do"

Just clickbait,

These sites will vanish when ads can be effectively stopped and nothing was lost. I still think something user driven will grow out of the ashes.

Reply Parent Score: 5