Linked by Thom Holwerda on Mon 3rd Oct 2016 14:41 UTC
Android

Tomorrow, Google will unveil two new phones, and for the first time, they won't be Nexus devices. So much has been leaked now that we know pretty much everything there is to know about these Pixel phones. With every Android manufacturer except Samsung in a death spiral, while Samsung's phones are having 'issues', it makes sense for Google to try and assert more control over what used to be the Nexus line. The result will be devices carrying Google's own Pixel brand.

One aspect of the rumours and leaks that caught my attention was this bit:

Making two high-end phones with all the bells and whistles, just as ready for the future as they are today is a step in the right direction. Buying billboards and commercial space during sports events so people know you're doing it is another step. Speculation about having a well-trained support staff that you can reach anytime from anywhere through the phone's settings points to yet another. If Google builds a better mousetrap and makes sure everyone knows they built a better mousetrap, the world may beat a path to their door.

If Google is really going to pursue a serious effort to expand the Nexus (okay, Pixel) appeal beyond us nerds, it's going to need more than billboards in New York. It's going to need these phones to be front and centre with carriers, smartphone stores, and online stores. It's going to need an aggressive marketing campaign to capture the attention of people who would otherwise just opt for an iPhone or Galaxy, and explain to them why they should abandon the two major brands they know.

Most of all, though, Google is going to need a support structure for these phones. For reasons that are still unclear to me, my Nexus 6P is not receiving its monthly security patches anymore, and I have no idea why. Sure, I can figure it out by browsing or posting on XDA or diving deep into my phone's software (and I will), but I'm a nerd, so set those options aside for a moment - where would I go with an issue like this? Who would I contact for help? Can I walk into a Google Store or whatever and get some sanctioned support for this issue?

The answer is - as with anything related to Google and support - a firm and resounding 'no'. If Google really wants to take its Pixel phones to the masses, it's going to need a sales and support structure that goes well beyond store.google.com and XDA.

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RE[2]: How long...
by Windows Sucks on Tue 4th Oct 2016 00:33 UTC in reply to "RE: How long..."
Windows Sucks
Member since:
2005-11-10

Well if Google goes all out and stabs their OEMs in the back Android is pretty much dead.

They will not outsell Apple or Sammy head to head . Smart OEMs who aren't making money anyway will ether flee or make their own services (if they can) because Google don't give them kick backs when it's the OEMs that push Android for Google and Google makes all the money off Ads and all the services.

Doubt they will push this much more then Nexus.

Reply Parent Score: 5

RE[3]: How long...
by Flatland_Spider on Tue 4th Oct 2016 15:13 in reply to "RE[2]: How long..."
Flatland_Spider Member since:
2006-09-01

The Android OEMs are dropping like flies, so it probably doesn't matter. The writing was on the wall a long time ago, and Google needed to kick them to the curb sooner rather then later. The tea leaves are suggesting Google might just do that.

We're on the same page about Google services.

The way forward for OEMs is to fork Android like the Chinese have done and produce their own versions with their own services, and still keep compatibility.

Plus, vertical integration is a much more viable business model with cellphones, and it's pretty much the only way to get a seamless upgrade experience due to ARM's bootstrapping quirks and hardware drivers that are treated like national secrets.

Reply Parent Score: 1

RE[4]: How long...
by darknexus on Tue 4th Oct 2016 17:48 in reply to "RE[3]: How long..."
darknexus Member since:
2008-07-15

The Android OEMs are dropping like flies, so it probably doesn't matter. The writing was on the wall a long time ago, and Google needed to kick them to the curb sooner rather then later. The tea leaves are suggesting Google might just do that.

Good. Then perhaps Android can become a coherent operating environment again.
In all seriousness, I absolutely hate supporting Android devices. Everything's different not only from OEM to OEM, but even model to model and even carrier firmware to another. It's utter insanity. Samsung is the worst, but not the only, offender. Someone needs to take control of this mess.

Reply Parent Score: 2