Linked by Thom Holwerda on Wed 13th Sep 2017 16:40 UTC

With the iPhone X revealed, we really have to start talking about its processor and SoC - the A11 Bionic. It's a six-core chip with two high-power cores, four low-power cores, and this year, for the first time, includes an Apple-designed custom GPU. It also has what Apple calls a Neural Engine, designed to speed up tasks such as face recognition.

Apple already had a sizeable performance lead over competing chips from Qualcomm (what Android phones use) in single-core performance, and the A11 blasts past those in multicore performance, as well. Moreover, the A11 also performs better than quite a number of recent desktop Intel chips from the Core i5 and i7 range, which is a big deal.

For quite a few people it's really hard to grasp just how powerful these chips are - and to a certain extent, it feels like much of that power is wasted in an iPhone, which is mostly doing relatively mundane tasks anyway. Now that Apple is also buildings its own GPUs, it's not a stretch to imagine a number of mobile GPU makers feeling a bit... Uneasy.

At some point, these Apple Ax chips will find their way to something more sizable than phones and tablets.

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RE: Comment by
by fmaxwell on Thu 14th Sep 2017 07:05 UTC in reply to "Comment by"
Member since:

apple is not going to compete on the market with their pricing, no matter what insane tech magic they whip out.

Since Apple doesn't sell chips, how do you know what their pricing would be? And why would it be so hard to command a high price for a chip that is likely twice as fast as the competition while being more energy efficient?

As to pricing of finished goods, there is no direct way to compare Apple's prices to those of other vendors, because you're not just buying hardware. When you buy an iPhone, you automatically get free and timely OS upgrades, the development of which is funded from your purchase. You get access to AppleCare, the best support available in the industry. You get access to carry-in service, support, and training at Apple stores all over the world. And you get a product that holds its resale value much better than competing products. How do you compare that to the price of an Android phone?

Reply Parent Score: 2 Member since:

i just guess at their pricing given their markup on their products.

android phones tend to have budget models, which are cheap. and these models are good enough for what i want out of them. i just moved on from android 2.x phone, mostly because screen was broken.

i'd rather pay significantly less for a device that will last just as long. i do not need all the bells and whistles.

also, your perception of apple support is probably predicated on being in us. i live in a different part of the world, and situation is not quite as you describe, and apple's pricing is just plain ridiculous.

Reply Parent Score: 2

bert64 Member since:

Apple are building high end processors, such processors would never be put into budget models of anything
There are plenty of low end budget processors available, and their performance is inferior. People are often willing to pay more for a superior product.

Reply Parent Score: 2