Linked by Thom Holwerda on Tue 26th Sep 2017 10:08 UTC

Consistency is Apple's main motivation given for switching the results from Microsoft's Bing to Google in these cases. Safari on Mac and iOS already currently use Google search as the default provider, thanks to a deal worth billions to Apple (and Google) over the last decade. This change will now mirror those results when Siri, the iOS Search bar or Spotlight is used.

"Switching to Google as the web search provider for Siri, Search within iOS and Spotlight on Mac will allow these services to have a consistent web search experience with the default in Safari," reads an Apple statement sent this morning. "We have strong relationships with Google and Microsoft and remain committed to delivering the best user experience possible."

Interesting move. The only logical move, of course - Bing is terrible - but still interesting if you look at the relationship between Apple and Google.

Thread beginning with comment 649362
To view parent comment, click here.
To read all comments associated with this story, please click here.
RE[2]: Comment by Stephen!
by BallmerKnowsBest on Fri 29th Sep 2017 21:14 UTC in reply to "RE: Comment by Stephen!"
Member since:

"Maybe now that Steve Jobs is long dead, any animosity from Apple towards Google is over.

Its because of the way the global mobile computing device business has unfolded, there are now few material sources of tension between Apple and Google.

Yeah, at least now that Apple has realized that they have no hope of winning the war they tried to start, and has finally stopped playing petty "not invented here"/protectionist games with iOS (well, mostly)... Did you make yourself dizzy while trying to spin that as a victory for Apple?

a) Android hasn't stopped iOS from running on a billion devices and becoming a hugely successful platform (in terms of usage and money perhaps the most succesful), basically Android poses no serious threat to Apple's business or the viability of its platform.

The only thing sadder than a braggart publicly stroking their own... ego, is a braggart who has to boast about someone else's achievements. It makes you sound like an elementary schooler bragging that "my dad can beat up your dad!"

But yes, we get it, Tony - Apple has the BEST money, YUGE MONEY, and all negative coverage of Apple is FAKE NEWS, etc, etc. That about cover it?

b) Apple is doing stuff to differentiate its products that Google can't easily copy (at the moment). Apple is now innovating in silicon so fast and so successfully that its hard see how anybody can catch up in the medium term.

I'm sure you think that somehow angers anyone who's critical of Apple (or "Apple Haters," to use the preferred iFanboy terminology) - but in reality, anyone who's been around long enough to remember Apple advocacy in the 90s & early 00s almost certainly finds it hilarious. And not just because it's a great opportunity to throw the "Megahertz Myth" stupidity back in your faces - the BEST part will be watching iFanboys squirm while trying to argue against that, while simultaneously trying dance around admitting that Apple was wrong/dishonest when they did the same thing. The only thing that could make the whole situation any more delicious is if Android device makers started holding Photoshop "bake-offs" & claiming that the results showed their processors are faster because of a single blur filter that they can run faster.

Also, I think maybe you forgot to add a "mobile" qualifier to that - for some reason, Intel & AMD don't exactly seem to be running scared... probably because Apple's processors aren't anywhere near the performance of either company's processors, except maybe their hobbled, bargain-basement ULV chips. Call me when Apple manages to make something with performance even remotely comparable to a contemporary i7 or Ryzen chip.

c) Apple is not in a position (at the moment) to create its own search engine that could deliver the same quality as, or compete with, Google search (or even Bing). If it could it would, as Apple seeks to control the entire product stack.

Gotta love the way you left the most significant point for second-last - which also happens to be the only one where you admit anything even remotely negative about Apple. In journalism, I believe that's called "burying the lead."

The "(at the moment)" qualifier was cute, though. We both know that Apple will NEVER be capable of building a successful search engine, let alone one that's competitive with Google - there's no open sores code for them to leech-off for search, like there was with KHTML, so the only possible way that Apple could put out a search engine that wasn't a complete dumpster fire is if they took the lazy route & acqui-hired someone like DuckDuckGo. The simple reason they could never build it themselves is because they don't control the internet, and they're clearly incapable of building a successful product around any ecosystem they can't control.

d) The reason Apple is comfortable (at the moment) with using Google’s search system is because Google has not tried to deliver a deliberately inferior search product on iOS, as Apple is infamous for doing with every piece of software they've ever released for a non-Apple platform, you mean?

it did with maps under Rubin’s misguided reign. He actually thought that Android was the product and failed to notice that Google only has one significant revenue earning product which is advertising

There we go - the classic Tony Swash "But... but... but... Google is an advertising company" talking-point. You're playing ALL the hits today, aren't you? Let me me guess, if I search for specific phrases from your comment (using Google, of course), will I also find that you copy-pasted the exact same comment to/from 2 or 3 other sites again?

and that everything it does is designed to support that core business. His desire to use Google’s systems such as maps to give Android a competitive advantage actually damaged Google’s real business interests and hence he was dumped.

[citation needed]

Google does not have to make Android win, or beat Apple, in order for its business to succeed, similarly Apple does not have to beat Android or Google in order for its business to succeed.

That's probably the most the honest, objective statement I've ever seen you post here. Of course, you left out a key difference: Google understood that from the very beginning - while Apple (and their fanbase) has only just clued into that in the last few years. Coming from a die-hard Apple apologist, that's a bit like a creationist trying to lecture the scientifically literate on the importance of intellectual rigor.

Reply Parent Score: 2