The data is abundantly clear: the EU Digital Markets Act is working

The EU’s Digital Markets Act has been in effect for a mere two years, but despite all the obstructionism, malicious compliance, and steady stream of lies from US tech companies and Apple in particular, it seems this rather basic consumer protection legislation is already bearing fruit.

In a two-year review report on the DMA, the European Commission notes that alternative browser usage has soared, data portability solutions are spreading, alternative application stores are growing, and much more. On top of that, end users can now opt out of companies combining various data sources for profiling, and a “significant share” of EU users have apparently done so. Furthermore, end users in the EU can now remove preinstalled applications (whereas American users cannot) and they can download their data from big technology companies and authorise other companies to use that data.

Mozilla published a blog post detailing how it has profited from the Digital Markets Act, and it ain’t no peanuts: every ten seconds, someone on iOS chooses Firefox on iOS’ browser choice screen, which amounts to more than six million Firefox users on iOS. They also tend to stick with Firefox on iOS, as retention is five times higher when this browser is chosen through a browser choice screen.

Academic analysis points the same way. Independent researchers compared Firefox daily active users in the EU with 43 non-EU countries. Comparing the 15 months before and after browser choice screens rolled out on iOS, they found that Firefox daily active users (DAU) were 113% higher in the EU than it would have been without the DMA. On Android, it was 12% higher. The smaller Android effect is due to the fact that Firefox usage there started from a much higher base, and the Android rollout has been more uneven than on iOS. The research also shows that the DMA’s effect is growing over time.

↫ Gemma Petrie and Tasos Stampelos on the Mozilla blog

Both the underlying data in the EC report and the data Mozilla provides indicates that the Digital Markets Act is having real and tangible effects, for end users, developers, and companies alike. The neverending barrage of anti-EU and anti-DMA propaganda from Apple, the US government, and their PR attack dogs seems to have been weirdly justified, from the American perspective: basic consumer protection legislation does, indeed, work to lessen the stranglehold major technology companies have on our lives.

And considering just NVIDIA’s market cap alone is now equal to more than 17% of the United States’ GDP, it makes sense the Americans are unhappy with the DMA. That’s going to make one hell of a sound when it pops.