Samsung today announced that it has worked with Apple to integrate iTunes movies and TV shows, as well as AirPlay 2 support, into its latest smart TVs. The features will roll out to 2018 models via a firmware update this spring and will be included on new 2019 models. iTunes movie and TV show access will come via a new dedicated app for Samsung’s TV platform, available in over 100 countries.
Apple pretty much had to do this, since it’s unreasonable to expect people to buy relatively expensive Apple TV devices to be able to watch iTunes content on their TVs. Several other platforms tend to be built right into TVs or can be added with cheap dongles like the Chromecast, and Apple couldn’t compete with that.
Apple has announced that iTunes content will also become available on TVs from other brands.