When we re-launched the site at the beginning of the year, I mentioned that I’d considered shuttering OSNews as a response to needing such a major overhaul, since conventional advertising was no longer sufficient for covering expenses. A few weeks ago, I decided to experiment with offering a sponsorship, wherein a patron pays a fee to be the exclusive sponsor of the site for a week. It was all just a pipe dream until someone agreed last week to be our first sponsor. So we’re cautiously optimistic that this may be a viable way to keep the site running and maybe even expand.
It won’t work, though, unless we can fill our pipeline with sponsors. I doubt we’ll be able to do that just by putting up a shingle and hoping people contact us. So I wanted to reach out to you, beloved readers, to see if you could help.
- If you know someone, maybe your employer, who offers a product or service that might be interesting to OSNews readers, see if they’ll be willing to sponsor the site.
- We’re open to ideas on how to structure the sponsorship program. If you were to sponsor the site, what would you want to get in exchange for your money? We’d love feedback on the terms of the sponsorship.
- Do you know of any ways that we might be able to publicize the availability of sponsorships? Would you be interested in acting as a salesperson and reaching out to firms to solicit sponsorships? Let me know.
- And finally, sponsorships will be desirable if OSNews itself is popular and vibrant. You can do your part by reading the site, commenting, submitting news, and contacting us if you’re interested in writing a feature.