The Internet is forever, we tell social media users: be careful what you put online, because you can’t ever take it back off. And while that’s gospel for US users, there’s some nuance to that dictum across the Atlantic. In Europe, individuals have a right to be forgotten and can request that information about themselves be taken down—but only, a court has now ruled, within Europe.
The Court of Justice of the European Union, the EU’s highest court, issued a ruling today finding that there is no obligation under EU law for a search service to carry out a valid European de-listing request globally.
I think this is a logical, common-sense ruling. I’m not entirely sure what to make of the right to be forgotten, since I can see valid uses for it, but it’s also very open to abuse, and one has to wonder just how effective it really is.
The level of greed some corporations did reach does make it useful, but it will affect smaller businesses.
Case in point: We now have priority check points at the supermarket where you can check out only if you have a card from the supermarket. During signup process you must provide personal details (phone number and email).
I would be ok with receiving all sort of price deductions and offers from them in a simple email, but that’s not the case..
Before GDPR was implemented you used to receive this type of spam from just about every single seller that had a similar product on their shelf and even companies selling additional offers just because they found out you purchased winter tires from that place.
Now, it’s more manageable.
Would the average people consider this useful? Doubt it. Everyone is searching for good deals these days.. Implementing GDPR does have it’s costs as well..