Today, we’re announcing that Google has entered into a definitive agreement to acquire Fitbit, a leading wearables brand.[…]
Over the years, Google has made progress with partners in this space with Wear OS and Google Fit, but we see an opportunity to invest even more in Wear OS as well as introduce Made by Google wearable devices into the market. Fitbit has been a true pioneer in the industry and has created engaging products, experiences and a vibrant community of users. By working closely with Fitbit’s team of experts, and bringing together the best AI, software and hardware, we can help spur innovation in wearables and build products to benefit even more people around the world.
Maybe this will get Google to take Wear OS seriously, because it has been lingering for years now.
i find this worrying to be honest. more and more various services converge around few major companies.
i was not really thrilled with fitbit’s (or any competitor’s) model of harvesting user’s health data for their own gain, but at least it was less centralized than now.
few decades from now we’ll have all companies act like Oracle. buy out a product, wring it out, harvest user data and merge it with yours. if not viable, kill it off.