Sixteen marketing associations, some of which are backed by Facebook Inc and Alphabet Inc’s Google, faulted Apple for not adhering to an ad-industry system for seeking user consent under European privacy rules. Apps will now need to ask for permission twice, increasing the risk users will refuse, the associations argued.
Cry me a river.
There’s an interesting note later in the linked article:
Apple engineers also said last week the company will bolster a free Apple-made tool that uses anonymous, aggregated data to measure whether advertising campaigns are working and that will not trigger the pop-up.
But of course it doesn’t. It’s made by Apple, after all, and we all trust Apple, right? It’s not like Apple rushed to sell out everything privacy-related to a regime committing genocide, so we clearly have nothing to worry about when Apple forces itself into the advertising business by leveraging its iOS platform.