The Justice Department accused Google of illegally protecting its monopoly over search and search advertising in a lawsuit filed on Tuesday, the government’s most significant challenge to a tech company’s market power in a generation and one that could reshape the way consumers interact with the internet.
In a much-anticipated complaint, filed in the U.S. District Court in the District of Columbia, the agency accused Google of locking up deals with giant partners like Apple and throttling competition through exclusive business contracts and agreements.
While the case seems rushed for political reasons, it at least breathes some form of life into the United States’ dying antitrust laws when it comes to the major technology companies. It’s far too early to tell if anything serious will come of this, as the related court cases and legal maneuvering will take many, many years – and the upcoming US presidential elections could play a role, too.
Google, for its part, beats the usual drum all anticompetitive companies accused of antitrust violations beat: we are the best, people choose to use us, there are enough alternatives, our deals are not illegal, others do it too, and so on. These are only the premeditated opening salvos to a very long war, and I’m sure we’ll have tons of fun covering this fight for years to come.