On the CPU side, doubling up on the performance cores is an evident way to increase performance – the competition also does so with some of their designs. How Apple does it differently, is that it not only scaled the CPU cores, but everything surrounding them. It’s not just 4 additional performance cores, it’s a whole new performance cluster with its own L2. On the memory side, Apple has scaled its memory subsystem to never before seen dimensions, and this allows the M1 Pro & Max to achieve performance figures that simply weren’t even considered possible in a laptop chip. The chips here aren’t only able to outclass any competitor laptop design, but also competes against the best desktop systems out there, you’d have to bring out server-class hardware to get ahead of the M1 Max – it’s just generally absurd.
On the GPU side of things, Apple’s gains are also straightforward. The M1 Pro is essentially 2x the M1, and the M1 Max is 4x the M1 in terms of performance. Games are still in a very weird place for macOS and the ecosystem, maybe it’s a chicken-and-egg situation, maybe gaming is still something of a niche that will take a long time to see make use of the performance the new chips are able to provide in terms of GPU. What’s clearer, is that the new GPU does allow immense leaps in performance for content creation and productivity workloads which rely on GPU acceleration.
These are excellent processors and GPUs, especially when taking their power consumption into account. Sure, a lot of it is optimised only for Apple’s approved frameworks and applications, but if you’re deep into the Apple ecosystem, these are simply no-brainer machines for any creator.