The US Justice Department is gearing up for a possible antitrust lawsuit against Google’s ad business, and a new report from The Wall Street Journal outlines a “concession” Google is proposing in response to the investigation. Google might split up some of its ad business and move it to Google’s parent company, Alphabet.
The meat of the WSJ report says: “As part of one offer, Google has proposed splitting parts of its business that auctions and places ads on websites and apps into a separate company under the Alphabet umbrella, some of the people said. That entity could potentially be valued at tens of billions of dollars, depending on what assets it contained.”
If the DoJ takes them up on this offer, all hope for any serious antitrust action in the US is gone.
I think that is all I can say.
Looking forward to how this unfolds.
Splitting up a company with it still being held by the parent company of the former, really should not satisfy any antitrust issues…
Does this change anything for the people on the work-floor? Or is this a change just on paper?
Google’s new plan to offer an optional address for its ad business, which is being scrutinized by US regulators, is just a stopgap move to appease regulators. I hope that by the time I launch an advertising campaign for the site https://assignmentwriting.services/ this issue will be settled.
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