Turns out Intel’s NUC line is not going to die after all.
Today, Intel announced it has agreed to a term sheet with ASUS, a global technology solution provider, for an agreement to manufacture, sell and support the Next Unit of Compute (NUC) 10th to 13th generations systems product line, and to develop future NUC systems designs.
If you’re into Intel NUCs, Asus is the way to go now.
This is classic bait and switch marketing headlines these days….
Week 1 AMD IS DROPPING ALL UPSCALING SUPPORT
Week 2 AMD IS ACUTALLY ADDING A NEW UPSCALING ACCELERATOR
Week 3 AMD IS continuing to support past upscaling tech, expanding support to other vendors and adding 2 types of new upscaling acceleration….
This is how headlines read these days… I know this isn’t your fault but somewhere up the news chain of command someone is being like that.
Computers are starting to be shrinkable because of chip energy savings while maintaining performance but here is Intel backing out just when they should be doubling down on NUCs.
NUC is a loss leader for intel, they are not getting major revenue from it. It was just a way to move x86 applications into non-ATX/ITX form factors. It’s more of a technology demonstrator than an actual full fledged product division for intel.
They have a tradition of doing this; Intel used to do workstations, and even fault tolerant servers. Basically, to seed and give the actual manufacturers guidance for where they think the market for their chips are going, and remove some of the risk by making the development platforms themselves.
I mean, it’s not like Intel were manufacturing these things to begin with. Basically, they are transferring the entire product line over to the OEMs that were building them.