Stadia’s death was due to a ‘self-sustaining cycle’ of lacking games and players, lead says

In court documents from the FTC vs Microsoft case, Google Stadia’s former product lead Dov Zimring was called to discuss the cloud gaming platform and competition in the gaming space. This led to several comments on why Stadia couldn’t compete in the industry from Google’s own point-of-view.

Exactly what you expected: lack of players led to a lack of games, which led to an even bigger lack of players, and so on. What surprises me most is not that this happened – but the fact they were surprised by this? I mean, getting a foothold in the gaming industry is incredibly hard, and requires you to be 110% in, and for the long haul at that. You have to be in all the way for the long term – anything less and you might as well not even try.

I am baffled that nobody at Google was like – if we do this, we have to commit to at least ten years of perseverance, through lean times with few subscribers and massive investments and losses, only to recoup them later once the ball starts rolling. Consoles are sold at a loss for a reason.


  1. 2023-09-19 6:43 pm
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